Author: Claire Fox
Author: Mark Edwards
Author: Simone Andersen
More than ever, organizations need dynamic strategic leaders who can think unconventionally beyond the boundaries of the ‘core business’ and recognize nascent market signals in an era when organizations must look far afield to identify growth opportunities.
Drawing on Dr Kuhn’s ground-breaking research on strategic mindsets conducted at Columbia University, as well as his years of experience helping executives elevate their thinking and reinvent their businesses, Beyond the Mirage sheds light on the fundamental shifts in language, lens and mindset that are needed to cross the chasm from operational management to strategic leadership. Packed with dozens of real-world examples and uplifting leadership portraits, Beyond the Mirage offers generations of leaders a touchstone text that paints a compelling picture of what it means to think and lead strategically, and provides proven principals and tools for escaping the operational trap of today to create the growth of tomorrow.
Author: Jeffrey Kuhn
The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for declining fees – so what are the logical consequences of the failure to act?
Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions. Madison Avenue Manslaughter is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer
Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age.
This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be “old”, contains reasons why “70 is the new 50” as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises
Author: Peter Hubbell
It enables you to get exposure in the public domain and can mean a seal of approval being given to your ideas by the masses. Developed from crowdsourcing – where people get together to generate ideas and solve problems – crowdfunding is an extension of this, only now the crowd add money (funding) to a project. It offers investment solutions to project needs in all sorts of fields, from apps to zoos.
This book provides unrivalled explanations and frameworks to help any entrepreneur or business to prepare and execute a successful crowdfunding campaign and raise the capital they need. It contains expert insights and advice from the major players in the sector, including the leading crowdfunding sites, on how success can be achieved.
Author: Chris Buckingham
Communicate what you stand for by telling a better storyAuthor: Mark Masters Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity? The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.
The art of turning uncertainty into opportunityAuthors: Steven D’Souza and Diana Renner
In order to thrive in worrying times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique relationship with Not Knowing we discover a new way of living, working and succeeding in our modern world.
This book re-frames the concept of Not Knowing, from being in a fearful place of weakness and ignorance, moving to something we must engage with personally. It introduces us to a new paradigm, where Not Knowing becomes an exciting opportunity, where we are no longer limited by what we already know and our habitual reactions tothings that life throws at us, so that deeper knowing can emerge, full of rich possibilities and wisdom.