Building the Perpetually Innovative CompanyAuthors: Kai Engel, Violetka Dirlea, Stephen Dyer and Jochen Graff.
Masters of Innovation is the manual for creating a sustainable innovative organization – because innovation is not an art. It’s a capability. The past 15 years have brought a flood of how-to books about innovation, most of them stuffed with stories of startling eureka moments and charismatic leaders. These stories have little to teach business leaders their own innovation capability. But Masters of Innovation clearly and concisely explains how managers make innovation more than just a ‘breakthrough moment’.
This book offers the real experience of the world’s best Innovators. These are not just the hot ‘tech’ companies of the moment, but companies growing in traditional sectors—automotive, train travel, household appliances—where slow growth would be expected. Many have been in business for generations, and still they grow. Being innovative is a repeatable process that can be studied and learned, one that will sustain a company’s profitable growth for decades.
The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for declining fees – so what are the logical consequences of the failure to act?
Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of “the real agency problem”. Once the problem is understood, then the author offers corrective solutions. Madison Avenue Manslaughter is a call to action for the 21st century breed of ‘mad men’, to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author: Michael Farmer