Javier Sanchez Lamelas‘ book, Martketing: The Heart and The Brain of BrandingÂ was put through IBM’s WatsonÂ analysisÂ last week at the One Question conference. Watson analyzes and interprets data, text and images to provide personalized recommendations by understanding a user’s personality, tone, and emotion. The report was not only spot on about Javier’s personality but also gave good insight into what makes Martketing a unique, insightful and useful book.
Here are the results:
You are shrewd and somewhat critical.
You are philosophical: You are open to an intrigued by ideas and love to explore them.
You are authority-challenging: you prefer to challenge authority and traditional values to help bring about positive changes. And you are energetic: you enjoy a fast-paced, busy schedule with many activities.
Your choices are driven by a desire for discovery.
You are relatively unconcerned with both tradition and taking pleasure in life. You care more about making your own path than following what others have done. And you prefer activities with purpose greater than just enjoyment.
To improve a behaviour or a skill, enter self-hypnosis (which engages the state of relaxation and focused attention to learn things quickly), then rehearse the perfect performance for the activity. To rehearse a presentation or speech, for instance, first rehearse how you would want to feel before giving the performance: confident, calm, prepared. Then project your self forward to the day of the performance. Rehearse your ideal performance: how you’re feeling, what you’re saying, as well as your delivery.
I use this technique to prepare for delivering large training to grammes, and it’s helped clients of mine improve their performance at work and in sport, from presentations and interviews, to marathons and boxing matches. It’s as if mental rehearsals enable you to programme desired behaviours and skills directly into your brain.
Exercise: Improve Performance
1) Enter self-hypnosis, or relax, and close your eyes.
2) Rehearse how you want to feel.
3) Rehearse your desired behaviour, performance, or skill. Immerse yourself into the future event and imagine the perfect performance.
4) Rehearse the experience to its end, and in your own time, open your eyes.
5) Repeat three times.
Get your eBook for just 99p!
The Dragon Boat Festival, also called Duanwu or Tuen Ng Festival, is an annual holiday, occurring on the fifth day of the fifth lunar month in the Chinese calendar.
Taking place on 30 May, the festival has been observed for more than 2,000 years and is traditionally celebrated with boat races in the shape of dragons.
The origins of this custom surround the attempts to rescue the patriotic poet Chu Yuan, who drowned in 277 B.C. Chinese also threw bamboo leaves filled with cooked rice into the water so the fish could eat the rice rather than the hero poet. This later on turned into the custom of eating tzungtzu and rice dumplings.
To mark the festival, LID Publishing is offering readers the chance to get their hands on The Wanda Way by Wang Jianlin for just 99p.
Asia’s richest man, and probably one of the most important entrepreneurs in the world at present, Wang Jianlin is the founder and chairman of Dalian Wanda, Chinaâs largest property development company.
Wanda generates revenues of $40 billion globally, and owns some 9-million square metres of investment property.
This book expounds the managerial philosophy and values of one of Chinaâs greatest business successes.
Follow this linkÂ to download your copy now.
The One Question conference yesterday held at the prestigious Banking Hall in London brought together a high caliber ofÂ speakers from different industries to give their take on whether technology can be trusted. It was enlightening to get a broad spectrum of perspectives such as The Story Perspective with Matthew Luhn, one of the original story creators at Pixar, The Advertising Perspective with James Whatley, Planning Partner at Ogilvy & Mather, The Media Perspective with Jason Karaian from Quartz, Bruce Daisley from Twitter and Nate Lanxon from Bloomberg, The Government Perspective with Lindsay Holst, Former Digital Director for Vice President Joe Biden at The White House, The Data Perspective with Joe Twyman from YouGov and many more.
To cover the Marketing Perspective Jeremy Waite from IBM interviewed Javier Sanchez Lamelas,Â CEO of Topline Marketing, Former, Vice PresidentÂ Marketing, Europe at Coca Cola and author of Martketing: The Heart and The Brain of Branding. Here are a few key take aways from the interview
“People don’t understand what they can do with technology in marketing. They don’t understand the essence of change.”
“Marketing used to work by interruption but the control has changed to the people. Marketing has to be so good that people want to watch. So the bar for marketing has gone up so much. There is a huge increase in the importance of emotional marketing.”
Martyn Newman, author of The Mindfulness Book will be speaking at the upcoming EQ Summit on May 25th in London hosted by RocheMartin. The summit provides a unique opportunity to experience world renowned thought leaders on how Emotional Intelligence, Mindfulness, and Creativity to provide the vital skills for solving the challenge of leading business in the new world economy.
What Martyn Newman will be speaking about:
As economies became increasingly information based, Peter Drucker coined the term âknowledge workerâ to describe the most valuable workers. And, yet as we move deeper into the 21st Century digital revolution itâs no longer technical skills, nor even knowledge that is emerging as the key to real value creation. Clinical and Corporate Psychologist Martyn Newman argues that as businesses become increasingly dependent on emotional labour â i.e., roles that involve managing your own or other peopleâs emotions to be effective â the future belongs to the emotional capitalist exemplified by the ârelationship worker.â
Javier Sanchez Lamelas, CEO of Topline Marketing and author of Martketing: The Heart and The Brain of BrandingÂ spoke to an engaged and inquisitive audienceÂ at The ADC Congress in Hamburg, Germany last week. The ADC is the biggest organization representing creatives in communication in the German-speaking world.
It was aÂ full-day event as part of the ADC Festival, which is Germanyâs biggest festival of creativity with about 16,000 attendees. The event broughtÂ together creatives and technologists to discuss ideas, spark inspiration and foster forward thinking. This yearâs motto was âDisrupting Deutschland. Creativity beats Technology?!â shedding light on how technological advancement and innovative content has the potential to become a dream team. Established and upcoming creatives from society, science, advertising, architecture and creative communication will present their ideas.
Advertising is experiencing a big shift right now through digitalism and emerging technologies. How does this affect the importance of creativity? Why is trend and technology not the primary focus, what should brands rather focus on? Javier coveredÂ the current hype on technology in advertising and more!
Listen to this podcastÂ to hear Javier’s take on this subject.
Here are a few images from the event.
If you wish to live a life free from sorrow, think of what is going to happen as if it has already happened. Epictetus, Stoic philosopher
Life can be understood backwards, but must be lived forwards. Soren Kierkegaad, philosopher and theologian.
Most models of Western psychology quite naturally focus heavily on reducing the symptoms of distress. The mindfulness tradition, by contrast, isnât so much concerned with reducing symptoms, as it is with changing the nature of our relationship to them. So instead of suggesting a range of interventions designed to stop distressing thoughts or avoid difficult emotions directly, the mindfulness tradition prefers an approach designed to change the wayÂ we relate to our emotional difficulties.
1) Turn toward difficulties
To approach your difficulties mindfully is to stop running away from the things that make you uncomfortable. Rather than striving hard to move away from your painful emotions or trying to fix your dysfunctional thoughts, mindfulness encourages you to watch these experiences dispassionately and learn to observe them as they are.
Admittedly, at first this can seem counterintuitive, especially when you consider that all of your biological drives have conditioned you to flee. But it makes perfect sense from a psychological point of view.
Take negative emotions such as anxiety or fear, for example. Both generate discomfort and strong urges to get rid of them or avoid them. Avoidance actually works well when you are confronted with physical threats, but fails hopelessly when dealing with psychological challenges like anxiety and fear. The more you attempt to avoid dif cult thoughts and emotions through suppressing or avoiding them, more often than not this has the effect of ampli- fying them. And, as Iâve suggested previously, this typically often leaves you vulnerable to obsessive or compulsive behavior.
As you become aware of distressing or unpleasant emotions, the better strategy is to see if you can just allow these feelings to be as they are without moving away from them or trying to control them in any way. Simply observe them and see if you can label the feeling, such as âhereâs a feeling of anxietyâ or âthatâs an angry feeling.â At the very least, return your attention to your breathing to soothe the body and calm the mind if you become agitated.
At the recent ninth âCompetitive and Market Intelligence International Conferenceâ in Amsterdam, a launch event was held for Erik Elgersma and his new book, The Strategic Analysis Cycle: Handbook.
AartJan van Triest, Erik Elgersma and Bas van den Berg
Erik is the Director of Strategic Analysis at FrieslandCampina, one of the worldâs largest dairy companies. This is Erikâs first book, based on his 17 years of experience as a senior practitioner in strategic analysis. The book has a second volume â The Strategic Analysis Cycle: Toolbook â that is due out this summer.
The event was attended by professionals in competitive and market intelligence from all over the world, together with Erikâs colleagues from FrieslandCampina. AartJan van Triest (Chief Marketing Officer of Friesland Campina) set the scene by speaking about the importance of strategic analysis and competitive intelligence to keep ahead of a companyâs competitors. Erik hoped, in this data-driven world, that his book would provide a practical guide not just to collecting, analyzing and managing data, but also to communicating data and insights to decision-makers, to ensure that insights are not only being unearthed but also being acted upon. Erik then presented the first copy of the book to Bas van den Berg, Chief Operating Officer (Cheese, Butter & Milk Powder) and member of the Executive Board of FrieslandCampina. The evening ended with Erik spending close to two hours signing his book and receiving the warm wishes of his fellow professionals and colleagues.
On the theme of wellbeing and in support of Mental Health Awareness WeekÂ we spoke to KeironÂ Sparrowhawk, former Neuroscientist, CEO of MyCognition and author of Executive Function: Cognitive Fitness For BusinessÂ to gain first hand insights to maintaining a good state of mental health. Here are his top five tips.
1) Keep healthy to positively impact overall cognitive performance.
We know that our genes control much of our life through controlling the production of the proteins that make up our bodies, that make us what we are (this process is known as gene transposing of proteins). Well, we also know from epigenomic research, that the way our genes control the protein production, is itself controlled by the environment in which we live (is it stimulating or depressive?) and by our life-style. Much of drug target research is seeking to positively impact the transposing of new proteins. However, new drugs to positively impact mental health are always 10-20 years away. In the meantime we can already do a lot to promote the good transposing of proteins by keeping ourselves healthy. A healthy body will provide our genes with a better state in which to continually produce good proteins, furthering our mental health and contributing to positively impact our cognitive fitness.
2) Exercise routinely, with good sleeping habits, nutrition, and hydration.
The âfour pillarsâ of good physical health are exercise, good sleeping habits, nutrition, and hydration. Individually and collectively, these contribute to our health, will contribute to the factors supporting our genes to transpose good proteins, supporting good cognitive fitness.
Enjoy an evening of reflection away from the normÂ by joiningÂ theÂ âOutthink the Revolutionâ leadership-jam â MADRID EDITION with the leading Norwegian-born business philosopher and author of Wild Knowledge: Outthink the Revolution, Anders Indset.”