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Brands and Rousers

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Description

Product Description

What it takes for managers and companies to survive and succeed in today’s turbulent times.
● A timely and important management book, written by a world-class thinker and practitioner.
● People are just as important as strategy – this book provides vital advice on how to achieve the right balance between the two.
● The new reality is one of constant change and turbulence – this book recognises that and shows managers how to deal with it.
● Major business PR and online marketing campaign at launch – strong business media interest expected globally.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-985286-40-8
  • FORMAT: 234 x 156mm
  • Bookbinding: Hardback
  • Number of pages: 240

Testimonials


AUTHOR


Luis Gallardo

Luis Gallardo is one of the world’s leading experts in branding and marketing. He is a board member of the ThapGroup and is the former Managing Director of Global Brand and Marketing at Deloitte.

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