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Business is Beautiful

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Description

Product Description

The hard art of standing apart

Business is Beautiful is a lead title that looks at those unmeasurable drivers of success in business today.

  • A highly original perspective of what determines success, profitability and sustainability in business.
  • Contains fascinating stories of 30 companies that adopt contrarian and unique techniques and methods.
  • Original content and stand-out presentation – colour throughout.
  • Lead title PR campaign targeting business and marketing media; extensive online social marketing initiative.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐31‐5
  • FORMAT: 234 x 156mm
  • Bookbinding: Hardback
  • Number of pages: 288

Testimonials


AUTHORS

Jean-Baptiste Danet is the CEO, Nick Liddell is director of strategy, Dorothy MacKenzie is UK Chairman and Tony Allen is group director of corporate branding at Dragon Rouge, one of the world’s leading design and innovation agencies.

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