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China New Leaders

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Description

Product Description

Profiles of female entrepreneurs in modern-day china

China continues to be a country full of mystery for the western world, despite the fact that hundreds of studies and analysis are published on a yearly basis which are intended to explain the mechanisms that move its economy, political structure and even its geographical features. Nevertheless, and even with the huge interest that exists in this Asian giant, there are very few books that provide a micro-level account of what is happening in this country today. China’s New Leaders is therefore an exception, a much needed breath of fresh air that takes a look at the economic situation of this country from the point of view of its women entrepreneurs. Julia Pérez-Cerezo emerges herself in the daily life of these women and recounts their story from an Asian point of view, by allowing them to do the talking without applying any Western filters and avoiding, as far as possible, any interpretation of the events. In this way the reader is permitted to extract the vital life lessons from each account and come to their own conclusions.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-48-3
  • FORMAT: 234 x 156mm
  • Bookbinding: Paperback
  • Number of pages: 308

AUTHOR

julia-perez-cerezoJulia Pérez-Cerezo Julia Pérez-Cerezo holds a degree in civil engineering from the Polytechnic University of Madrid and a master’s degree in city planning from the University of Berkeley, as well as having completed a programme in management from the IESE Business School. She has extensive experience, at an international level, working in the service sector, strategic consulting and engineering. Since 2004 she has worked on projects related to China where she actively collaborates with the All China Women’s Federation, the Chinese Women Entrepreneurs Association and the Chinese Women Entrepreneurs Chamber of Commerce.


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