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Copy Righter

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Description

Product Description

Become a master wordsmith and harness the copywriting  secrets  that will win you hearts, minds…and busine

Copy. Righter. is the ‘go to’ guide on contemporary, compelling copywriting – for junior copywriters, senior copywriters, marketers, advertisers, small Business owners and big brand clients. It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle, Deal Or No Deal and a fibbing gorilla. As well as copy craft, the book explores how to develop exciting concepts, how to minimise amends and the psychology of persuasion. And – with great copywriting in great demand – there’s never been a better time to discover how to influence people using nothing more than the words on a page or screen.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐14‐8
  • FORMAT: 234 x 156 mm
  • Bookbinding: Paperback
  • Number of pages: 225

AUTHOR

Ian AtkinsonIan Atkinson

Ian  Atkinson is the  creative  director  of  a  large  agency  group  in the  UK.  He  has  won  a number  of  industry  awards  for his copywriting  and  creative  work.
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