Navigation

No products in the cart.

Creative 4Cast

Return to Previous Page
Description

Product Description

A New Solution for the Future of Advertising

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-27-8
  • FORMAT: 216 x 138mm
  • Bookbinding: Hardback
  • Number of pages: 160

AUTHOR


emanuelenennaEmanuele Neena

Emanuele Neena is the co-founder of Now Available, based in Italy, and one of Europe’s most innovative advertising agencies. Its clients include MTV, Nestle and Volkswagen.

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Creative 4Cast”

Related Products

its the People Quick View

It´s the people

WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?

Authors: John A. Dembitz
Jack  Welch,  the  legendary  CEO  of  General  Electric,  described  himself  as  “the  world’s  best  paid  human resource  director”.  Welch  and  other  leaders  of  extraordinary  successful  companies over  the  past  30  years  focused  on  one   particular  part  of their  business: the  people.
 
Unlike  other  assets,  people  have  legs  that  enable  them  to  walk,  they  go  home  at  night,  they  have brains  that  enable   independent  thought,  senses  to  make  them  aware,  and  have  intangible  feeling s.  But  the  way  that  they  are  managed   impacts  directly  on  the  business’  bottom  line  like  no  other  asset  category.  This  book  is  a  firm  reminder  of  the  value  of   people  to any  organisation.  Great  managers  and  leaders,  at  whatever  level,  are  ones  capable  of  driving  performance   and  change  through  people.  This book  provides  essential  actions  and  behaviours  to  pursue  (and  those  to  avoid)  for  any   manager  who  is  seeking  the  path  to  great management  and  leadeship.
   
£9.99 Add to cart
It´s never ok to kiss the interviewer Quick View

It’s Never OK to Kiss the Interviewer

It's Never OK to Kiss the Interviewer And other secrets to surviving, thriving and high fiving at work.

This is a book for anyone who wants to progress and be happy and successful in their working life. Be it school leaver, university graduate or existing employee looking to drive their career forward – this book offers a refreshing approach to an every day subject; one which is becoming more and more critical as unemployment figures grow.  
£9.99 Add to cart
Quick View

Not Knowing

The art of turning uncertainty into opportunity

Authors: Steven D’Souza and Diana Renner

In order to thrive in worrying times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique relationship with Not Knowing we discover a new way of living, working and succeeding in our modern world.

This book re-frames the concept of Not Knowing, from being in a fearful place of weakness and ignorance, moving to something we must engage with personally. It introduces us to a new paradigm, where Not Knowing becomes an exciting opportunity, where we are no longer limited by what we already know and our habitual reactions tothings that life throws at us, so that deeper knowing can emerge, full of  rich possibilities and wisdom.

 
£9.99 Add to cart
In the Shower with Picasso Quick View

In The Shower With Picasso

The art of turning uncertainty into opportunity The legendary artist Pablo Picasso took baths when he was in  need of new ideas for his work. Other people take walks in the  park or visit an art gallery or watch Youtube – in an attempt to  spark their creativity and imagination. This book inspires us to work harder with our creativity – both as  individuals and companies. Being creative is now critical in our  careers, but most people regard creativity as somewhat mystical,  slippery and a rare entity. In fact, all of us are capable of  creativity – if that is what we want. Often, it is about having the  right mindset and finding the right spark to set off your creativity. This book contains wonderful stories from Scandinavia of people  from different backgrounds – opera, architecture, science, art,  drugs, sport, toys, film, technology – and how they find and use  their creativity. Scandinavians are one of the most creative  groups of people in the world, and as such, this book represents  the Scandinavian way to creativity.  
£14.99 Add to cart
New! Quick View

The Creative Society

HOW THE FUTURE CAN BE WON

Author: Lars Tvede

Human creativity has been one of the fundamental drivers of civilization and progress – solving immense problems, creating opportunities and overcoming enemies like no other force. Often it has baffled its skeptics by finding new and better resources, unexpected environmental technologies and genuinely amazing products that no one had predicted.

However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism.

 
£12.99 Add to cart
New! Quick View

Masters of Innvovation

Building the Perpetually Innovative Company

Authors: Kai Engel, Violetka Dirlea, Stephen Dyer and Jochen Graff.

Masters of Innovation is the manual for creating a sustainable innovative organization – because innovation is not an art. It’s a capability. The past 15 years have brought a flood of how-to books about innovation, most of them stuffed with stories of startling eureka moments and charismatic leaders. These stories have little to teach business leaders their own innovation capability. But Masters of Innovation clearly and concisely explains how managers make innovation more than just a ‘breakthrough moment’.

This book offers the real experience of the world’s best Innovators. These are not just the hot ‘tech’ companies of the moment, but companies growing in traditional sectors—automotive, train travel, household appliances—where slow growth would be expected. Many have been in business for generations, and still they grow. Being innovative is a repeatable process that can be studied and learned, one that will sustain a company’s profitable growth for decades.

 
£19.99 Add to cart
Re-thinking Retail in the Digital Era Quick View

Re-thinking Retail in the Digital Era

Authors: Brian Kalms and Oliver Freestone

In this collection of articles, Elix-IRR’s retail professionals examine the fundamental changes brought about by the digital consumer and the related shifts in the industry. The articles discuss many of the challenges and opportunities on which our clients seek our advice.

These are not only the fashionable issues of customer insight and multichannel shopping, but also the challenges which arise through organisational change, the drive for supply chain efficiency and the transformation of IT from a back office cost centre to the enabling mechanism for customer interaction and loyalty.

 
£16.99 Add to cart
The Environmental Capitalist Quick View

The Environmental Capitalist

Making billions by saving the planet

Authors: Carl Hall

As fi ve billion people turn middle class, the world is entering an unprecedented age of scarcity. We’ve already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.

In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region, and now spreading globally. A new breed of entrepreneurs – the Environmental Capitalists – are creating the solutions desperately needed to save a shrinking planet. And they are doing it with the system that is often seen as the cause of the problems we face today – capitalism. They have turned their backs on corporate social responsibility, sustainability and traditional environmentalism, seeing them as ineff ective, hypocritical and uninspiring. Instead, they have come to realize that capitalism is the only tool that can deliver solutions on the scale we need.

This inspiring book by self-confessed environmental capitalist Carl Hall presents fi ve principles on how to win in the coming age of scarcity. It provides entrepreneurs, companies, investors and policy-makers with specifi c examples and ideas on how to help save the planet and generate profi ts at the same time.

 
£19.99 Add to cart
The Ideas Book Quick View

The Ideas Book

50 ways to generate ideas more effectively

Author: Kevin Duncan

Ideas are the fuel of business – it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 50 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas.

 
£9.99 Add to cart
Effective Modern Coaching Quick View

Effective Modern Coaching

The principles and art of succesful business coaching

Written by one of the world s leading business coaches, this book provides authoritative and proven guidance and techniques for managers, executives, or indeed coaches, who want to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more productivity or innovation from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals perform to higher levels. This book aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations.

E-Book Version
£12.99 Add to cart
Back to top