Navigation

No products in the cart.

Getting Better with Age

Return to Previous Page
Description

Product Description

The latest ideas and methods in marketing to the ageing consumer.

● Offers a new perspective on old age: the psychology of aging versus the biology of aging.
● Follow up to The Old Rush – the first primer for marketing in The Age of Aging.
● A guide to marketing to the demographic with the most disposable income and of most value to advertisers and brands.
● Strong PR campaign directed at national and health media – print, broadcast & online.

Book Details

  • Publisher: LID Publishing
  • ISBN:978-0-9860793-1-3
  • FORMAT: 216 x 138mm
  • Bookbinding: Hardback
  • Number of pages: 256


AUTHOR


Peter HubbellPeter Hubbell

Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the Baby Boomer generation and global aging.  He was recently named a 2014 Global Agency Innovator by The Internationalist Magazine. He is the author of The Old Rush (2014).

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Getting Better with Age”

Related Products

its the People Quick View

It´s the people

WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?

Authors: John A. Dembitz
Jack  Welch,  the  legendary  CEO  of  General  Electric,  described  himself  as  “the  world’s  best  paid  human resource  director”.  Welch  and  other  leaders  of  extraordinary  successful  companies over  the  past  30  years  focused  on  one   particular  part  of their  business: the  people.
 
Unlike  other  assets,  people  have  legs  that  enable  them  to  walk,  they  go  home  at  night,  they  have brains  that  enable   independent  thought,  senses  to  make  them  aware,  and  have  intangible  feeling s.  But  the  way  that  they  are  managed   impacts  directly  on  the  business’  bottom  line  like  no  other  asset  category.  This  book  is  a  firm  reminder  of  the  value  of   people  to any  organisation.  Great  managers  and  leaders,  at  whatever  level,  are  ones  capable  of  driving  performance   and  change  through  people.  This book  provides  essential  actions  and  behaviours  to  pursue  (and  those  to  avoid)  for  any   manager  who  is  seeking  the  path  to  great management  and  leadeship.
   
£9.99 Add to cart
New! Australia 2034 Quick View

Australia 2034

Luckier by Design

Authors: Nigel Andrade and Peter Munro Critical Capabilities for Australia's Continued Economic Success Australia has written one of the most remarkable economic growth stories of the century and is now poised to shape its future—not out of crisis but out of opportunity.  
£19.99 Add to cart
New! My Steam Engine Is Broken Quick View

My Steam Engine is Broken

Taking the organization from the industrial era to the age of ideas

Authors: Dr Mark Powell and Jonathan Gifford My Steam Engine is Broken calls on a fresh generation of organizational leaders to stop trying to fix a broken and outmoded structure, and to create new, successful working structures that work with, not against, people’s natural modes of behaviour. The authors explore the way in which the Steam Engine organizational model is no longer offering job satisfaction to its members precisely (and paradoxically) because members are not being enabled, and are often being prevented, from delivering what the organization most needs from them: self-direction, innovation, leadership and heartfelt commitment.  
£16.99 Add to cart
Flawed But Willing Quick View

Flawed but Willing

LEADING LARGE ORGANIzATIONS IN THE AGE OF CONNECTION
Author: Khurshed Dehnugara
Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum – these are the experiences that are increasingly dominating the lives of today’s business leaders and managers. There is a growing awareness that the old industrial constructs of detailed planning, perfection and process are no longer working as effectively as we might wish in our large, established organizations.
This book is a challenge to the way we relate to each other and lead businesses in the post-industrial age; it is full of passionate stories, reflections and insights. The writing inspires the practice of alternative forms of courage, acceptance of our imperfections and new methods of contact with each other as we navigate the changing nature of the workplace.
£16.99 Add to cart
Quick View

When god wasn’t watching the devil created business

Authors: Joachim Rene

This book provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.

 
£9.99 Add to cart
New! The Productivity Habits Quick View

The Productivity Habits

A simple approach to become more productive

Authors: Ben Elijah The pressure to be more productive is a nightmare for any business person – both at work and at home – but this doesn’t have to be a problem anymore. This book introduces eight habits that can turn procrastination into productivity and the pain of overburden into the pleasure of achievement. As you read this book, you will develop productive habits allowing your to-do list to dissolve effortlessly. The secret to unlocking each habit is explained in a compelling way and the book is packed with concise advice and engaging diagrams.  
£9.99 Add to cart
The Environmental Capitalist Quick View

The Environmental Capitalist

Making billions by saving the planet

Authors: Carl Hall

As fi ve billion people turn middle class, the world is entering an unprecedented age of scarcity. We’ve already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.

In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region, and now spreading globally. A new breed of entrepreneurs – the Environmental Capitalists – are creating the solutions desperately needed to save a shrinking planet. And they are doing it with the system that is often seen as the cause of the problems we face today – capitalism. They have turned their backs on corporate social responsibility, sustainability and traditional environmentalism, seeing them as ineff ective, hypocritical and uninspiring. Instead, they have come to realize that capitalism is the only tool that can deliver solutions on the scale we need.

This inspiring book by self-confessed environmental capitalist Carl Hall presents fi ve principles on how to win in the coming age of scarcity. It provides entrepreneurs, companies, investors and policy-makers with specifi c examples and ideas on how to help save the planet and generate profi ts at the same time.

 
£19.99 Add to cart
The Conscious Leader Quick View

The Conscious Leader

9 principles and practices to create a wide-awake and productive workplace

Author: Shelley Reciniello As the author says: “I have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don’t understand ourselves and what makes other people tick.” The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace.  
£18.99 Add to cart
The Impact Code Quick View

The Impact Code

50 ways to enhance your presence and impact at work

Author: Simon Tyler

The best leaders and managers create change. They are able to create a vision, communicate an idea and in particular encourage action from others. What is it about these leaders and managers which makes others want to follow, engage and to act?

 
£9.99 Add to cart
New! Quick View

Masters of Innvovation

Building the Perpetually Innovative Company

Authors: Kai Engel, Violetka Dirlea, Stephen Dyer and Jochen Graff.

Masters of Innovation is the manual for creating a sustainable innovative organization – because innovation is not an art. It’s a capability. The past 15 years have brought a flood of how-to books about innovation, most of them stuffed with stories of startling eureka moments and charismatic leaders. These stories have little to teach business leaders their own innovation capability. But Masters of Innovation clearly and concisely explains how managers make innovation more than just a ‘breakthrough moment’.

This book offers the real experience of the world’s best Innovators. These are not just the hot ‘tech’ companies of the moment, but companies growing in traditional sectors—automotive, train travel, household appliances—where slow growth would be expected. Many have been in business for generations, and still they grow. Being innovative is a repeatable process that can be studied and learned, one that will sustain a company’s profitable growth for decades.

 
£19.99 Add to cart
Back to top

Our E-Book shop is currently down for maintenance. We apologise for any inconvenience.