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How to buy a gorilla

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Description

Product Description

Essential reading for anyone involved in buying, managing or the creation of advertising
● HTBAG provides an invaluable roadmap from business problem to advertising agency
● Exploration of a new marketing framework, The Monkey House
● Both insightful and actionable, this book will ensure brands get what they really need from their agency partner
● The ulitmate book for how to strategically source agency services


AUTHOR

David is a business and marketing consultant and strategist, specilasing in advertising agency performance management; agency sourcing and selection; marketing process and design and marketing procurement. Before founding Salt Partners in 2009, David had a career in advertising spanning more than two decades.


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