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Product Description

The emerging alternatives to Western brands: From Istanbul to Indonesia

How the New Muslim World is changing and influencing the world of business and branding.

  • The author is a leading marketing and branding thinker, who has written five other influential marketing books – including The New Marketing Manifesto and The Green Marketing Manifesto.
  • The rise of Muslim communities and cultures – in both East and West – is beginning to make its presence felt in business and marketing.
  • Lively and engaging to read – book is full of fascinating stories, interviews and new ideas.
  • Extensive PR campaign at launch – national and business, broadcast and online.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐43‐8
  • FORMAT: 234 x 156mm
  • Bookbinding: Paperback
  • Number of pages: 328

AUTHOR

John GrantJohn Grant John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, the most recent being Co-opportunity (Wiley). He works with executive teams around the world, focusing on organizational agility and decision making, delivering systemic analysis, advising on the design of culture, leadership and systems, and providing implementation guidance for a range of local, national and international organizations. He holds an MS degree in management from North Carolina State University, USA, and bachelor degrees in textile management and teaching. Lukas Michel is the author of The Performance Triangle.

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