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Description

Product Description

Secrets, lessons and insights from the frontline of world-class branding and marketing.
● Written by a leading practitioner who was part of the team responsible for the success of the world’s leading consumer brand.
● A practical, experience-based manual to shorten your marketing learning curve.
● The author shares the secret formula of communication, learnt from a career in some of the world’s most famous brands.
● The author is highly respected in the business world and an excellent self-promoter both on and offline.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-86-2
  • FORMAT: 203mm x 203mm
  • Bookbinding: Paperback
  • 256p

Author

Javier Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.

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