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Masters of Innvovation

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Description

Product Description

Building the Perpetually Innovative Company The book provides senior management leaders with six practices that are critical to achieve high-potential innovation opportunities:

  1. Know what you want to achieve. Best Innovators have explicit expectations for innovation strategy – its contribution to growth, the segments in which they will compete, and what they need to win.
  2. Own a point of view about the future. Best innovators treat farsightedness as an organizational capability. Structured thinking about the future introduces long-term perspective into innovation portfolios and accelerates the speed with which choices are made.
  3. Define the innovation search fields. Best innovators prioritize the hunt for commercial ideas at the hunt’s earliest stage: the search-field stage. Search fields are the wide end of the innovation funnel, building on trends in the current operating environment and the world at large.
  4. Manage according to the customer’s desired outcome. Best Innovators learn what customers want by understanding how customers think about the job they want a product or service to do.
  5. Draw the innovation roadmap. Best Innovators map out their innovation development processes. These are not just about planning and target-setting, they build in flexibility for the surprises to which even a well-considered view of the future is subject.
  6. Know your own competencies and invest accordingly. Best Innovators group competencies into two categories: knowledge and talent. The question to be answered is which will be developed internally, and which will be bought or borrowed from partners.

www.mastersofinnovationproject.com

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1907794964
  • FORMAT: 15.9 x 2 x 24.1 cm
  • Bookbinding: Paperback w/flaps
  • Number of pages: 256

Testimonials


AUTHORS

Kai EngelKai Engel Kai Engel is an A.T. Kearney partner and head of the firm’s Innovation Practice for Europe. He has more than 20 years of consulting and industry expertise in all areas of innovation management, including innovation strategy, portfolio management, innovation-to-profit, and supplier-driven innovation. In 2003, Kai initiated the firm’s Best Innovator Competition and the Best Innovators Club, and for the past eight years has been a key collaborator with the EU Commission’s IMP³rove initiative. He is the author of numerous articles and books, including German-language versions of Innovation Management and Best Innovators—Successful Strategies of Innovation Leaders. He also chairs executive roundtables and is a frequent presenter at business and industry conferences. Kai earned a doctorate in mechanical engineering from the University of Hannover and a degree in business administration from the University of Braunschweig.

Violetka Dirlea Violetka Dirlea Violetka Dirlea is an A.T. Kearney partner and head of the firm’s Innovation Practice for the Americas. She has more than 15 years of business and consulting experience, primarily in industrial manufacturing, with a focus on advising original equipment manufacturers and suppliers on how to improve performance. Violetka’s expertise extends to all areas of the value chain—from quality, innovation strategy, and supply chain strategy to profitability, organizational design, and cost and quality transformations—as she helps companies gain competitive advantage. Violetka earned a dual master’s degree in international business and business administration from Thunderbird, the American Graduate School of International Management, and Arizona State University.

Jochen GraffJochen Graff Jochen Graff is an A.T. Kearney principal and member of the firm’s Operations Practice, where he has leadership roles on both the R&D and innovation management teams. With more than 15 years of consulting experience, Jochen advises clients across industries on all topics related to innovation, R&D, and operations and shares his expertise in the engineering, automotive, high-tech, and process industries. Jochen coordinates the firm’s annual Best Innovator Competition globally. He has published numerous articles on innovation management and is a frequent conference contributor. Jochen earned graduate degrees in business administration from Erasmus University Rotterdam and the London School of Economics, where he earned the additional Community of European Management Schools (CEMS) degree for his work abroad.


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