Navigation

No products in the cart.

Only Connect

čReturn to Previous Page
Description

Product Description

How companies and brands can communicate more effectively through the power of storytelling.

  • Storytelling is one of the up-and-coming tools in marketing, branding and business communication.
  • Written by one of the leading practitioners of brand storytelling.
  • Provides practical and inspirational advice and examples of what storytelling can do for your business.
  • Potential cult business book ‚Äď PR and online marketing campaign to focus on generating strong word-of-mouth coverage.

Book Details

  • Publisher: LID¬†Publishing
  • ISBN:¬†978-1-907794-45-2
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback
  • Number of pages: 192

AUTHOR

 

Robert MighallRobert Mighall

He is a former fellow in English Literature at Merton College in Oxford, and former editor of the Penguin Classics series. He is now a consultant in branding and corporate storytelling for communications business Radley Yeldar in London.

He has seen storytelling from all sides, and applies insights from the Story Business to helping clients develop their Business Story. He has worked for the likes of GSK, Shell, Lloyds Banking Group, the NHS, Anglo American and Pearson, as well as numerous UK universities and public bodies.

He has published on Victorian literature, John Keats, Oscar Wilde and Shakespeare, and he is the author of a cultural history of sunshine. Only Connect brings these two worlds together. It is his first business book.

LinkedIn


Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Only Connect”

Related Products

New! Quick View

The Creative Society

HOW THE FUTURE CAN BE WON

Author: Lars Tvede

Human creativity has been one of the¬†fundamental drivers of civilization¬†and progress ‚Äď solving immense¬†problems, creating opportunities¬†and overcoming enemies like no¬†other force. Often it has baffled its¬†skeptics by finding new and better¬†resources, unexpected environmental¬†technologies and genuinely amazing¬†products that no one had predicted.

However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism.

 
£12.99 Add to cart
The Environmental Capitalist Quick View

The Environmental Capitalist

Making billions by saving the planet

Authors: Carl Hall

As fi ve billion people turn middle class, the world is entering an unprecedented age of scarcity. We’ve already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.

In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region, and now spreading globally. A new breed of entrepreneurs ‚Äď the Environmental Capitalists ‚Äď are creating the solutions desperately needed to save a shrinking planet. And they are doing it with the system that is often seen as the cause of the problems we face today ‚Äď capitalism. They have turned their backs on corporate social responsibility, sustainability and traditional environmentalism, seeing them as ineff ective, hypocritical and uninspiring. Instead, they have come to realize that capitalism is the only tool that can deliver solutions on the scale we need.

This inspiring book by self-confessed environmental capitalist Carl Hall presents fi ve principles on how to win in the coming age of scarcity. It provides entrepreneurs, companies, investors and policy-makers with specifi c examples and ideas on how to help save the planet and generate profi ts at the same time.

 
£19.99 Add to cart
Re-thinking Retail in the Digital Era Quick View

Re-thinking Retail in the Digital Era

Authors: Brian Kalms and Oliver Freestone

In this collection of articles, Elix-IRR’s retail professionals examine the fundamental changes brought about by the digital consumer and the related shifts in the industry. The articles discuss many of the challenges and opportunities on which our clients seek our advice.

These are not only the fashionable issues of customer insight and multichannel shopping, but also the challenges which arise through organisational change, the drive for supply chain efficiency and the transformation of IT from a back office cost centre to the enabling mechanism for customer interaction and loyalty.

 
£16.99 Add to cart
The Conscious Leader Quick View

The Conscious Leader

9 principles and practices to create a wide-awake and productive workplace

Author:¬†Shelley Reciniello As the author says: ‚ÄúI have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don‚Äôt understand ourselves and what makes other people tick.‚ÄĚ The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace.  
£18.99 Add to cart
its the People Quick View

It¬īs the people

WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?

Authors: John A. Dembitz
Jack ¬†Welch, ¬†the ¬†legendary ¬†CEO ¬†of ¬†General ¬†Electric, ¬†described ¬†himself ¬†as ¬†‚Äúthe ¬†world‚Äôs ¬†best ¬†paid ¬†human resource¬† director‚ÄĚ. ¬†Welch ¬†and ¬†other ¬†leaders ¬†of ¬†extraordinary ¬†successful ¬†companies over ¬†the ¬†past ¬†30 ¬†years¬† focused ¬†on ¬†one¬†¬† particular ¬†part ¬†of their ¬†business: the ¬†people.
 
Unlike  other  assets,  people  have  legs  that  enable  them  to  walk,  they  go  home  at  night,  they  have brains  that  enable   independent  thought,  senses  to  make  them  aware,  and  have  intangible  feeling s.  But  the  way  that  they  are  managed   impacts  directly  on  the  business’  bottom  line  like  no  other  asset  category.  This  book  is  a  firm  reminder  of  the  value  of   people  to any  organisation.  Great  managers  and  leaders,  at  whatever  level,  are  ones  capable  of  driving  performance   and  change  through  people.  This book  provides  essential  actions  and  behaviours  to  pursue  (and  those  to  avoid)  for  any   manager  who  is  seeking  the  path  to  great management  and  leadeship.
   
£9.99 Add to cart
Flawed But Willing Quick View

Flawed but Willing

LEADING LARGE ORGANIzATIONS IN THE AGE OF CONNECTION
Author: Khurshed Dehnugara
Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum ‚Äď these are the experiences that are increasingly dominating the lives of today‚Äôs business leaders and managers. There is a growing awareness that the old industrial constructs of detailed planning, perfection and process are no longer working as effectively as we might wish in our large, established organizations.
This book is a challenge to the way we relate to each other and lead businesses in the post-industrial age; it is full of passionate stories, reflections and insights. The writing inspires the practice of alternative forms of courage, acceptance of our imperfections and new methods of contact with each other as we navigate the changing nature of the workplace.
£16.99 Add to cart
Effective Modern Coaching Quick View

Effective Modern Coaching

The principles and art of succesful business coaching

Written by one of the world s leading business coaches, this book provides authoritative and proven guidance and techniques for managers, executives, or indeed coaches, who want to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more productivity or innovation from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals perform to higher levels. This book aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations.

E-Book Version
£12.99 Add to cart
New! The Productivity Habits Quick View

The Productivity Habits

A simple approach to become more productive

Authors: Ben Elijah The pressure to be more productive is a nightmare for any business person ‚Äď both at work and at home ‚Äď but this doesn‚Äôt have to be a problem anymore. This book introduces eight habits that can turn procrastination into productivity and the pain of overburden into the pleasure of achievement. As you read this book, you will develop productive habits allowing your to-do list to dissolve effortlessly. The secret to unlocking each habit is explained in a compelling way and the book is packed with concise advice and engaging diagrams.  
£9.99 Add to cart
Quick View

Not Knowing

The art of turning uncertainty into opportunity

Authors: Steven D’Souza and Diana Renner

In order to thrive in worrying times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique relationship with Not Knowing we discover a new way of living, working and succeeding in our modern world.

This book re-frames the concept of Not Knowing, from being in a fearful place of weakness and ignorance, moving to something we must engage with personally. It introduces us to a new paradigm, where Not Knowing becomes an exciting opportunity, where we are no longer limited by what we already know and our habitual reactions tothings that life throws at us, so that deeper knowing can emerge, full of  rich possibilities and wisdom.

 
£9.99 Add to cart
The Old Rush Quick View

The Old Rush

Marketing for Gold in the Age of Aging

Author: Peter Hubbell
The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years.
 
Back to top