How companies and brands can communicate more effectively through the power of storytelling.
- Storytelling is one of the up-and-coming tools in marketing, branding and business communication.
- Written by one of the leading practitioners of brand storytelling.
- Provides practical and inspirational advice and examples of what storytelling can do for your business.
- Potential cult business book ‚Äď PR and online marketing campaign to focus on generating strong word-of-mouth coverage.
- Publisher: LID¬†Publishing
- FORMAT: 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 192
He is a former fellow in English¬†Literature at Merton College in Oxford, and¬†former editor of the Penguin Classics series.¬†He is now a consultant in branding and corporate¬†storytelling for communications business Radley¬†Yeldar in London.
He has seen storytelling from all¬†sides, and applies insights from the Story Business¬†to helping clients develop their Business Story.¬†He has worked for the likes of GSK, Shell, Lloyds¬†Banking Group, the NHS, Anglo American and¬†Pearson, as well as numerous UK universities¬†and public bodies.
He has published on Victorian¬†literature, John Keats, Oscar Wilde and¬†Shakespeare, and he is the author of a cultural¬†history of sunshine.¬†Only Connect brings these two worlds together.¬†It is his first business book.
News and PR
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Ideas are the fuel of business ‚Äď it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 50 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas.
Making billions by saving the planetAuthors: Carl Hall
As fi ve billion people turn middle class, the world is entering an unprecedented age of scarcity. We‚Äôve already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.
In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region, and now spreading globally. A new breed of entrepreneurs ‚Äď the Environmental Capitalists ‚Äď are creating the solutions desperately needed to save a shrinking planet. And they are doing it with the system that is often seen as the cause of the problems we face today ‚Äď capitalism. They have turned their backs on corporate social responsibility, sustainability and traditional environmentalism, seeing them as ineff ective, hypocritical and uninspiring. Instead, they have come to realize that capitalism is the only tool that can deliver solutions on the scale we need.
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Human creativity has been one of the¬†fundamental drivers of civilization¬†and progress ‚Äď solving immense¬†problems, creating opportunities¬†and overcoming enemies like no¬†other force. Often it has baffled its¬†skeptics by finding new and better¬†resources, unexpected environmental¬†technologies and genuinely amazing¬†products that no one had predicted.
However, like so many before¬†it, Western civilization is now¬†suffering from serious internal¬†decay with its bloated public sectors,¬†punitive taxes, over-regulation,¬†marginalized citizens, stagnation,¬†debt, unemployment and pessimism.
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This is the story of Illustrator and art director Ben Tallon‚Äôs journey from¬†his childhood hobby of drawing, to a freelance career working with the¬†world‚Äôs most glamorous clients in illustration, graphic design, music, lm¬†and television.