How companies and brands can communicate more effectively through the power of storytelling.
- Storytelling is one of the up-and-coming tools in marketing, branding and business communication.
- Written by one of the leading practitioners of brand storytelling.
- Provides practical and inspirational advice and examples of what storytelling can do for your business.
- Potential cult business book ‚Äď PR and online marketing campaign to focus on generating strong word-of-mouth coverage.
- Publisher: LID¬†Publishing
- FORMAT: 216 x 138mm
- Bookbinding: Paperback
- Number of pages: 192
He is a former fellow in English¬†Literature at Merton College in Oxford, and¬†former editor of the Penguin Classics series.¬†He is now a consultant in branding and corporate¬†storytelling for communications business Radley¬†Yeldar in London.
He has seen storytelling from all¬†sides, and applies insights from the Story Business¬†to helping clients develop their Business Story.¬†He has worked for the likes of GSK, Shell, Lloyds¬†Banking Group, the NHS, Anglo American and¬†Pearson, as well as numerous UK universities¬†and public bodies.
He has published on Victorian¬†literature, John Keats, Oscar Wilde and¬†Shakespeare, and he is the author of a cultural¬†history of sunshine.¬†Only Connect brings these two worlds together.¬†It is his first business book.
News and PR
The Chartered Management Institute has awarded Steven D’Souza and Diana Renner’s Not Knowing, published by LID as ‘Management Book of the Year’ for 2014. The award, in association with the British Library and sponsored by…Read More
HOW THE FUTURE¬†CAN BE WONAuthor:¬†Lars Tvede
Human creativity has been one of the¬†fundamental drivers of civilization¬†and progress ‚Äď solving immense¬†problems, creating opportunities¬†and overcoming enemies like no¬†other force. Often it has baffled its¬†skeptics by finding new and better¬†resources, unexpected environmental¬†technologies and genuinely amazing¬†products that no one had predicted.
However, like so many before¬†it, Western civilization is now¬†suffering from serious internal¬†decay with its bloated public sectors,¬†punitive taxes, over-regulation,¬†marginalized citizens, stagnation,¬†debt, unemployment and pessimism.
Making billions by saving the planetAuthors: Carl Hall
As fi ve billion people turn middle class, the world is entering an unprecedented age of scarcity. We‚Äôve already seen it in the form of rising prices for raw materials and land. But this is just the beginning; soon our economies will be constrained by shortages in water and other raw materials, not to mention the increasing threat of global warming.
In a remote corner of the earth, a few small nations have been preparing for this resource scarcity. A movement that started in the Nordic region, and now spreading globally. A new breed of entrepreneurs ‚Äď the Environmental Capitalists ‚Äď are creating the solutions desperately needed to save a shrinking planet. And they are doing it with the system that is often seen as the cause of the problems we face today ‚Äď capitalism. They have turned their backs on corporate social responsibility, sustainability and traditional environmentalism, seeing them as ineff ective, hypocritical and uninspiring. Instead, they have come to realize that capitalism is the only tool that can deliver solutions on the scale we need.
This inspiring book by self-confessed environmental capitalist Carl Hall presents fi ve principles on how to win in the coming age of scarcity. It provides entrepreneurs, companies, investors and policy-makers with specifi c examples and ideas on how to help save the planet and generate profi ts at the same time.
Authors:¬†Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRR‚Äôs retail professionals¬†examine the fundamental changes brought about by the¬†digital consumer and the related shifts in the industry.¬†The articles discuss many of the challenges and opportunities¬†on which our clients seek our advice.
These are not only the fashionable issues of customer¬†insight and multichannel shopping, but also the challenges¬†which arise through organisational change, the drive for¬†supply chain efficiency and the transformation of IT from¬†a back office cost centre to the enabling mechanism for¬†customer interaction and loyalty.
9 principles and practices to create a wide-awake and productive workplaceAuthor:¬†Shelley Reciniello As the author says: ‚ÄúI have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don‚Äôt understand ourselves and what makes other people tick.‚ÄĚ The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace.
WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?Authors: John A. Dembitz
Written by one of the world s leading business coaches, this book provides authoritative and proven guidance and techniques for managers, executives, or indeed coaches, who want to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more productivity or innovation from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals perform to higher levels. This book aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations.E-Book Version
A simple approach to become more productiveAuthors: Ben Elijah The pressure to be more productive is a nightmare for any business person ‚Äď both at work and at home ‚Äď but this doesn‚Äôt have to be a problem anymore. This book introduces eight habits that can turn procrastination into productivity and the pain of overburden into the pleasure of achievement. As you read this book, you will develop productive habits allowing your to-do list to dissolve effortlessly. The secret to unlocking each habit is explained in a compelling way and the book is packed with concise advice and engaging diagrams.
The art of turning uncertainty into opportunityAuthors:¬†Steven D‚ÄôSouza and Diana Renner
In order to thrive in worrying times,¬†this fascinating book proposes we¬†head, uncomfortably, towards the¬†unknown, rather than away from it.¬†By developing a unique relationship¬†with Not Knowing we discover a new¬†way of living, working and succeeding¬†in our modern world.
This book re-frames the concept of Not¬†Knowing, from being in a fearful place¬†of weakness and ignorance, moving¬†to something we must engage with¬†personally. It introduces us to a new¬†paradigm, where Not Knowing becomes¬†an exciting opportunity, where we are¬†no longer limited by what we already¬†know and our habitual reactions tothings that life throws at us, so that¬†deeper knowing can emerge, full of ¬†rich possibilities and wisdom.