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Description

Product Description

How companies and brands can communicate more effectively through the power of storytelling.

  • Storytelling is one of the up-and-coming tools in marketing, branding and business communication.
  • Written by one of the leading practitioners of brand storytelling.
  • Provides practical and inspirational advice and examples of what storytelling can do for your business.
  • Potential cult business book ‚Äď PR and online marketing campaign to focus on generating strong word-of-mouth coverage.

Book Details

  • Publisher: LID¬†Publishing
  • ISBN:¬†978-1-907794-45-2
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback
  • Number of pages: 192

AUTHOR

 

Robert MighallRobert Mighall

He is a former fellow in English Literature at Merton College in Oxford, and former editor of the Penguin Classics series. He is now a consultant in branding and corporate storytelling for communications business Radley Yeldar in London.

He has seen storytelling from all sides, and applies insights from the Story Business to helping clients develop their Business Story. He has worked for the likes of GSK, Shell, Lloyds Banking Group, the NHS, Anglo American and Pearson, as well as numerous UK universities and public bodies.

He has published on Victorian literature, John Keats, Oscar Wilde and Shakespeare, and he is the author of a cultural history of sunshine. Only Connect brings these two worlds together. It is his first business book.

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