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The 31 Practices

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Description

Product Description

How companies can improve customer service and enhance brand loyalty through their employees.
● New thinking on customer service based on principles from psychology, sociology, philosophy and neuroscience.
● Tried and tested approach worldwide, including the acclaimed Ritz Carlton hotel chain.
● Aimed at managers, executives, HR professionals who are seeking a better connection between their company and customers.
● PR campaign targeting business and HR media; online marketing campaign to generate strong word-of-mouth.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-35-3
  • FORMAT: 234 x 156mm
  • Bookbinding:  Hardback
  • Number of pages: 224


AUTHOR


Alan Williams and Alison WhybrowAlan Williams & Alison Whybrow

Alan Williams is the Managing Director of Servicebrand Global, a consultancy that specialises in customer service. Alison Whybrow is an award-winning Chartered and Registered Psychologist.

 

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