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The Art of Shopping

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Description

Product Description

How we shop and why we buy

The Art of Shopping РA fascinating, insider’s expose of the way we shop and what persuades us to buy.
‚óŹ Everybody is a shopper! This book is essential reading for any company involved in the consumer market.
‚óŹ Written by one of the top 3 experts in consumer behaviour ‚Äď based on 20 years of highly original research and observation.
‚óŹ Contains never-seen-before research, cases and examples of shopper behaviour and brand promotions.
‚óŹ Written in a narrative and engaging style, in the same vein as The Tipping Point (Malcolm Gladwell) and Why We Buy (Paco Underhill).

Book Details

  • Publisher: LID¬†Publishing
  • ISBN:¬†978‚Äź1‚Äź907794‚Äź18‚Äź6
  • FORMAT:¬†234 x 156mm
  • Bookbinding: Hardback
  • Number of pages:¬†256

AUTHOR


SiemonSiemon Scamell-Katz

Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialised in shopper behaviour, and which he then sold to TNS (part of the WPP Group) in 2007. Today, he is one of the world’s top 3 experts in consumer behaviour and lectures and consults globally.
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