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The Content Revolution

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Description

Product Description

Communicate what you stand for by telling a better story This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking – one based on content that is more emotive and useful to others in solving their problems – to create profi table action. Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary. www.thecontentrevolutionbook.com

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1907794872
  • FORMAT: 14 x 1.8 x 21.6 cm
  • Bookbinding: Paperback
  • Number of pages: 256

Testimonials


AUTHOR

Mark MastersMark Masters Mark Masters is MD of The ID Group, a content marketing consultancy. He is a believer in the importance of businesses creating better content, establishing organic growth and standing for something compelling. He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a ‘story first’ approach to engage better with an audience. He curates the Once Upon A Time storytelling event and is co presenter of the Marketing Homebrew podcast. His online series Talking Content Marketing brings together infl uencers, authors and speakers from the world of marketing to share their knowledge. Visit theidgroup.co.uk for the latest articles, stories, interviews and events.


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