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The Man From Zara

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Description

Product Description

The story of the genius behind the Inditex Group
The brains behind one of the greatest business success stories of the 21st century.
● A compelling insight into the man behind Zara and other fashion brands, who has revolutionised the way we shop.
● Based on unprecedented access to Ortega and his closest aides.
● Zara, together with the other Inditex brands, now rank as the No.1 clothes
retailer in the world.
● Includes new analysis of the legendary business model so successfully deployed by Inditex.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978‐1‐907794‐20‐9
  • FORMAT: 234 x 156mm
  • Bookbinding: Paperback
  • Number of pages: 272

AUTHOR


Covadonga Oshea
Covadonga O’Shea

Covadonga O’Shea is the president of the ISEM Fashion Business School.
She lectures on the fashion industry in Europe and the USA.
She is a regularly contributor to newspapers and magazines.
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