Navigation

No products in the cart.

The Old Rush

čReturn to Previous Page
Description

Product Description

Marketing for Gold in the Age of Aging The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast growth opportunity a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing’s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.

Book Details

  • Publisher: LID¬†Publishing
  • ISBN: 978-0-985286-46-0
  • FORMAT: 150 pp; 5.5 x 8.5 inches
  • Bookbinding: Paperback w/flaps
  • Number of pages: 192

Testimonials


AUTHOR

Peter HubbellPeter Hubbell Peter Hubbell is a proven leader with 30+ years‚Äô experience in the advertising agency business. Peter‚Äôs dissatisfaction with industry norms compelled him to create BoomAgers ‚Äď a new kind of ad agency purpose-built for the new age of marketing and Dedicated to the Most Valuable Generation‚ĄĘ. Before BoomAgers, he was global board member at Saatchi & Saatchi, responsible for one of its top three businesses worldwide. Throughout his career, Peter has enjoyed success building some of the world‚Äôs best-known brands and businesses. He has been a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury and General Mills and has a reputation as an innovator who builds creative cultures around clients and consumers.


Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “The Old Rush”

Related Products

New! Quick View

The Creative Society

HOW THE FUTURE CAN BE WON

Author: Lars Tvede

Human creativity has been one of the¬†fundamental drivers of civilization¬†and progress ‚Äď solving immense¬†problems, creating opportunities¬†and overcoming enemies like no¬†other force. Often it has baffled its¬†skeptics by finding new and better¬†resources, unexpected environmental¬†technologies and genuinely amazing¬†products that no one had predicted.

However, like so many before it, Western civilization is now suffering from serious internal decay with its bloated public sectors, punitive taxes, over-regulation, marginalized citizens, stagnation, debt, unemployment and pessimism.

 
£12.99 Add to cart
Effective Modern Coaching Quick View

Effective Modern Coaching

The principles and art of succesful business coaching

Written by one of the world s leading business coaches, this book provides authoritative and proven guidance and techniques for managers, executives, or indeed coaches, who want to bring out the full potential of their employees and clients through coaching. Individual performance is a cornerstone of corporate performance and the need to achieve more productivity or innovation from fewer is becoming increasingly vital. Coaching is a demonstrably successful approach to helping individuals perform to higher levels. This book aims to develop managers and executives into great coaches, who can transform the performance of individuals and teams in their organizations.

 
£12.99 Add to cart
Adaptive Capacity Quick View

Adaptive Capacity

How Organizations Can Thrive in a Changing World

Author: Juan Carlos Eichholz
In ADAPTIVE CAPACITY: How Organizations Can Thrive in a Changing World, Juan Carlos Eichholz ‚ÄĒbusiness consultant and acclaimed professor‚ÄĒ offers a compelling analysis of the challenge of increasing an organization‚Äôs adaptive capacity.
its the People Quick View

It¬īs the people

WHAT DOES IT REALLY TAKE TO SUCCEED AND PERFORM AS A BUSINESS MANAGER AND LEADER?

Authors: John A. Dembitz
Jack ¬†Welch, ¬†the ¬†legendary ¬†CEO ¬†of ¬†General ¬†Electric, ¬†described ¬†himself ¬†as ¬†‚Äúthe ¬†world‚Äôs ¬†best ¬†paid ¬†human resource¬† director‚ÄĚ. ¬†Welch ¬†and ¬†other ¬†leaders ¬†of ¬†extraordinary ¬†successful ¬†companies over ¬†the ¬†past ¬†30 ¬†years¬† focused ¬†on ¬†one¬†¬† particular ¬†part ¬†of their ¬†business: the ¬†people.
 
Unlike  other  assets,  people  have  legs  that  enable  them  to  walk,  they  go  home  at  night,  they  have brains  that  enable   independent  thought,  senses  to  make  them  aware,  and  have  intangible  feeling s.  But  the  way  that  they  are  managed   impacts  directly  on  the  business’  bottom  line  like  no  other  asset  category.  This  book  is  a  firm  reminder  of  the  value  of   people  to any  organisation.  Great  managers  and  leaders,  at  whatever  level,  are  ones  capable  of  driving  performance   and  change  through  people.  This book  provides  essential  actions  and  behaviours  to  pursue  (and  those  to  avoid)  for  any   manager  who  is  seeking  the  path  to  great management  and  leadeship.
   
£9.99 Add to cart
Flawed But Willing Quick View

Flawed but Willing

LEADING LARGE ORGANIzATIONS IN THE AGE OF CONNECTION
Author: Khurshed Dehnugara
Instability, disturbance, emergence, networks, informal learning, trial, error, adaptability, low growth, fluctuation and momentum ‚Äď these are the experiences that are increasingly dominating the lives of today‚Äôs business leaders and managers. There is a growing awareness that the old industrial constructs of detailed planning, perfection and process are no longer working as effectively as we might wish in our large, established organizations.
This book is a challenge to the way we relate to each other and lead businesses in the post-industrial age; it is full of passionate stories, reflections and insights. The writing inspires the practice of alternative forms of courage, acceptance of our imperfections and new methods of contact with each other as we navigate the changing nature of the workplace.
£16.99 Add to cart
New! The Content Revolution Quick View

The Content Revolution

Communicate what you stand for by telling a better story

Author:¬†Mark Masters Marketing has changed more¬†in the past 20 years than any¬†other business discipline. So why¬†are we relying on the same-old¬†textbooks? Why do business¬†owners still think that shouting¬†louder than the competition is¬†the answer to longevity? The old marketing way, where¬†we were encouraged to spend¬†more on advertising and to be¬†seen, is dead. Marketing was¬†about interrupting the masses,¬†but times have changed. The¬†only differentiator we have, as¬†businesses, are the stories we tell.  
£14.99 Add to cart
Quick View

When god wasn’t watching the devil created business

Authors: Joachim Rene

This book provides an honest and critical evaluation of our current business philosophies and management values, and looks at what has gone wrong. JRZyla further provides seven practical solutions to help you restore meaning and a higher degree of personal happiness in management and business today.

 
£9.99 Add to cart
The Conscious Leader Quick View

The Conscious Leader

9 principles and practices to create a wide-awake and productive workplace

Author:¬†Shelley Reciniello As the author says: ‚ÄúI have spent a lifetime studying the psychology of people and work, marvelling at how much trouble we can get into when we don‚Äôt understand ourselves and what makes other people tick.‚ÄĚ The Conscious Leader brings you the nine principles and practices needed to create a wide-awake and productive workplace.  
£18.99 Add to cart
The Impact Code Quick View

The Impact Code

50 ways to enhance your presence and impact at work

Author: Simon Tyler

The best leaders and managers create change. They are able to create a vision, communicate an idea and in particular encourage action from others. What is it about these leaders and managers which makes others want to follow, engage and to act?

 
£9.99 Add to cart
Re-thinking Retail in the Digital Era Quick View

Re-thinking Retail in the Digital Era

Authors: Brian Kalms and Oliver Freestone

In this collection of articles, Elix-IRR’s retail professionals examine the fundamental changes brought about by the digital consumer and the related shifts in the industry. The articles discuss many of the challenges and opportunities on which our clients seek our advice.

These are not only the fashionable issues of customer insight and multichannel shopping, but also the challenges which arise through organisational change, the drive for supply chain efficiency and the transformation of IT from a back office cost centre to the enabling mechanism for customer interaction and loyalty.

 
£16.99 Add to cart
Back to top