THE STORYTELLING BOOK

Finding the golden thread in your communications

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling.

In an age that is Data Rich but Insight-Poor, and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; to put the “author” back in “authority”; to write less and think more. Though a simple step-by step approach, the author shows that we need to change how we communicate in our day-to-day lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

 

AUTHOR
Anthony Tasgal
Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is author of The Insight BookThe Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID). He lives in the UK.
BOOK DETAILS

HARDBACK    PAPERBACK

Price: £9.99
Hardback ISBN: 978-1-910649-08-4
Ebook ISBN: 978-1-915951-06-9
Format: 180×120 mm
Number of pages: 154
Territories: World
Rights: All