Angel Alloza is the CEO of Corporate Excellence ‚Äď Centre for Reputation Leadership, a leading consultancy in corporate reputation.
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Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees.‚ÄúReputation‚ÄĚ can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company‚Äôs reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today‚Äôs highly competitive