TasÂ started life as an ad agency Planner before setting up POV, a communications and training consultancy, 17 years ago, and still acts as Planner for several travel and retail brands such as Fred.Olsen.
His second field is Training: he is a Member of the Chartered Institute of Marketing, and is a Training Director for the CIM, specialising in Persuasive Storytelling, Behavioural Economics and âInsightmentâ.
Thirdly, Tas is a Lecturer at Bucks, Nottingham Trent and Beijing Normal Universities, teaching MA and BA advertising and marketing courses.
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Author: Anthony Tasgal