Brian leads the Elix-IRR Retail practice. He typically¬†consults on key stores, multichannel and retail supply chain¬†initiatives. He has worked with many of the UK‚Äôs leading¬†retailers and across most sectors (including food, non-food,¬†speciality and convenience) as well as leading teams in South¬†Africa, China and America.
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Authors:¬†Brian Kalms and Oliver Freestone
In this collection of articles, Elix-IRR‚Äôs retail professionals¬†examine the fundamental changes brought about by the¬†digital consumer and the related shifts in the industry.¬†The articles discuss many of the challenges and opportunities¬†on which our clients seek our advice.
These are not only the fashionable issues of customer¬†insight and multichannel shopping, but also the challenges¬†which arise through organisational change, the drive for¬†supply chain efficiency and the transformation of IT from¬†a back office cost centre to the enabling mechanism for¬†customer interaction and loyalty.