Enrique Carreras is a professor at the Faculty of Economics and Business at the CEU San Pablo University in Madrid. He has extensive research experience and currently specializes in causal models for measurement tools to evaluate intangible assets such as customer satisfaction and corporate reputation.
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Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees.‚ÄúReputation‚ÄĚ can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company‚Äôs reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today‚Äôs highly competitive