Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
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It seems that, as a race, we humans love a good story. But stories aren‚Äôt just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ‚Äústory-book‚ÄĚ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.