As well as being passionate about modern history, Ignacio Gonzalez-Posasa is a marketing professional who has worked in Germany, Spain, Japan and the USA.
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What can WWII teach us?
Is it possible to see Hitler as an efficient manager? What would today‚Äôs business schools have to say about Churchill‚Äôs management style? What was going though the minds of leaders when they took decisions that led to thousands of deaths? How did they manage the resultant stress? What strategies were adopted to win battles and campaigns?This book is a history of WWII seen from a completely different perspective ‚Äď that of the businessperson. During 1939-45, ‚Äúmanagers‚ÄĚ of a different kind were facing immense challenges ‚Äď an unprecedented crisis, struggle for world markets, new technologies being used on a mass scale. How they coped and succeeded during this period offers unique and valuable lessons for today‚Äôs business managers and executives. In doing so, the author analyses WWII‚Äôs most famous campaigns, including Barbarossa, Stalingrad, D-Day and Pearl Harbour. Author:¬†Ignacio Gonzalez-Posasa