Mark Masters is MD of The ID¬†Group, a content marketing¬†consultancy. He is a believer¬†in the importance of businesses¬†creating better content,¬†establishing organic growth¬†and standing for something¬†compelling.
He speaks to marketers and¬†businesses at industry conferences¬†on the topics of content marketing¬†and applying a ‚Äėstory first‚Äô approach¬†to engage better with an audience.
He curates the Once Upon A Time¬†storytelling event and is co presenter¬†of the Marketing Homebrew¬†podcast. His online series Talking¬†Content Marketing brings together¬†infl uencers, authors and speakers¬†from the world of marketing to¬†share their knowledge.
Visit theidgroup.co.uk for the¬†latest articles, stories, interviews¬†and events.
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