Showing 109–120 of 126 results
Author:¬† Luis Gallardo
A New Solution for the Future of Advertising
Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you‚Äôre trained as a commando you‚Äôre trained to expect the unexpected. The unexpected is what business leaders have to deal with every day, as strategic shocks ‚Äď particularly financial crises ‚Äď continue to reverberate. The Commando Way is here applied directly to the business world, drawing on Damian McKinney‚Äôs long experience of working with many of the world‚Äôs leading companies, as well as serving at a senior level in the Royal Marines.
This book provides the compelling evidence that the commando way works in business, and it gives the corporate leaders of today and tomorrow insight, guidance and the prospect of a higher performing business. Drawing lessons from the military and corporate worlds, Damian McKinney is on a mission that will convince you and transform your business.Author:¬† Damian McKinney
The easiest way to successful marketing
Inditex ‚Äď the group behind Zara, Massimo Dutti, Oysho and Bershka among others ‚Äď is today a major force in the world of high-street fashion. It recently outranked Gap as the No.1 clothes retailer in the world. In virtually every city in the world, you will see one or more of Inditex‚Äôs shops ‚Äď Zara being the most conspicuous.
Yet little is known about this amazing success. This book o¬¨ers such an insight by telling the story of the genius behind the Inditex Group ‚Äď Armancio Ortega. Besides being one of the world‚Äôs richest men, Ortega is the brains behind a modern-day revolution in textiles and fashion retail. Who really is Armancio Ortega? Where is he from? Where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this century‚Äôs most extraordinary business successes.
Covadonga O‚ÄôShea, who has known Amancio Ortega since 1990, recounts in this rst book to be authorised by the man himself, the contents of long hours of conversation held between them, as well as with business colleagues closest to him.Author:¬† Covadonga O‚ÄôShea
Best practices in business
China‚Äôs amazing economic development has led this country to become an unavoidable reference for the business world as well as a continuous source of information and opportunities.
Madrid‚Äôs participation in the Expo 2010 Shanghai with its own pavilion marks a historic milestone that will lead to a turning point in this city‚Äôs relationship with China. This major presence in such a relevant event has been possible thanks to the collaboration between businesses and the Madrid City Council, with private economic contribution to the pavilion reaching over 40% of the overall investment.
Garrigues, an international law firm with offices in four continents, including China, is committed to internationalization and, consequently, partakes in this unique project as a ‚ÄúMember of the City of Madrid‚ÄĚ, the highest possible level of participation in the event.
Doing Business Safely in China has been written to facilitate foreign business activity in China and has been published with the aim of advancing the internationalization process of all types of companies, as well as the international promotion of both the city of Madrid and Spain.Authors: Francisco Soler Caballero
Profiles of female entrepreneurs in modern-day chinaAuthor: Julia P√©rez-Cerezo China‚Äôs New Leaders is therefore an exception, a much needed breath of fresh air that takes a look at the economic situation of this country from the point of view of its women entrepreneurs. Julia P√©rez-Cerezo emerges herself in the daily life of these women and recounts their story from an Asian point of view, by allowing them to do the talking without applying any Western filters and avoiding, as far as possible, any interpretation of the events. In this way the reader is permitted to extract the vital life lessons from each account and come to their own conclusions.
The art of turning uncertainty into opportunityAuthors: Mar√≠a Eugenia Gir√≥n
An in-depth study illustrated with many first hand anecdotes from the author‚Äôs experience in the luxury sector. Full of precise facts, it describes the evolution of a growing sector and its increasing implication in social and environmental matters. This is one of the first books to discuss the topic of Eco-luxury and sustainability of the industries in this sector.