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Emotions

UNDERSTANDING EMOTION TO GIVE YOU THE EDGE IN ENGAGEMENT

Matt Stephens, author of Revolution in a Heartbeat and Founder of Quest Agency and the Heartbeat app will be running an exclusive webinar called “Understanding Emotion to give you the edge in engagement”.

Heartbeat is a dynamic, real-time app which takes the pulse of an organisation at an event or in the workplace, during change or other business activities and is now being used by clients such as Tesco, ASOS, ARM, Unilever and Open Uni.

The webinar will help you find out more about how Heartbeat could help you to understand how your employees are feeling and drive engagement across your organisation.

Wednesday 5th July 1-2pm

The following will be covered:
-Why is the annual survey dead
-What is Heartbeat & why are emotions so important
-How is it being used
-Case Study
-Q&A

Email lucie@questagency.co.uk to reserve your place!

 

5 WAYS TO USE MINDFULNESS TO MANAGE DIFFICULT EMOTIONS

Continuing our support for Mental Health Awareness Week we’ve shared an extract from Martyn Newman‘s The Mindfulness Book giving five ways to manage difficult emotions.

If you wish to live a life free from sorrow, think of what is going to happen as if it has already happened. Epictetus, Stoic philosopher

Life can be understood backwards, but must be lived forwards. Soren Kierkegaad, philosopher and theologian.

Most models of Western psychology quite naturally focus heavily on reducing the symptoms of distress. The mindfulness tradition, by contrast, isn’t so much concerned with reducing symptoms, as it is with changing the nature of our relationship to them. So instead of suggesting a range of interventions designed to stop distressing thoughts or avoid difficult emotions directly, the mindfulness tradition prefers an approach designed to change the way we relate to our emotional difficulties.

1) Turn toward difficulties

To approach your difficulties mindfully is to stop running away from the things that make you uncomfortable. Rather than striving hard to move away from your painful emotions or trying to fix your dysfunctional thoughts, mindfulness encourages you to watch these experiences dispassionately and learn to observe them as they are.

Admittedly, at first this can seem counterintuitive, especially when you consider that all of your biological drives have conditioned you to flee. But it makes perfect sense from a psychological point of view.

Take negative emotions such as anxiety or fear, for example. Both generate discomfort and strong urges to get rid of them or avoid them. Avoidance actually works well when you are confronted with physical threats, but fails hopelessly when dealing with psychological challenges like anxiety and fear. The more you attempt to avoid dif cult thoughts and emotions through suppressing or avoiding them, more often than not this has the effect of ampli- fying them. And, as I’ve suggested previously, this typically often leaves you vulnerable to obsessive or compulsive behavior.

As you become aware of distressing or unpleasant emotions, the better strategy is to see if you can just allow these feelings to be as they are without moving away from them or trying to control them in any way. Simply observe them and see if you can label the feeling, such as “here’s a feeling of anxiety” or “that’s an angry feeling.” At the very least, return your attention to your breathing to soothe the body and calm the mind if you become agitated.

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THE POWER OF EMOTIONS FOR MARKETING

Javier Sanchez Lamelas, CEO of Top Line Marketing Consulting says: “The most important decisions in life- including whom we marry, why we buy a house, or a car or a pair of trousers or even a watch- are made with the emotional brain.”

javiersmall

In an insightful chapter from his book, ‘Marketing- The Heart and Brain of Branding,’ former Coca-Cola marketing exec, Javier discusses the power of emotions in relation to branding.

 

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