The Five Principles of Performance Thinking by Dr Mark Powell and Jonathan Gifford gives you the tools you need to win with performance thinking. Today, we hear the glowing advance praises that have been given to the book.
“The parallels between perfomrance art and business perfomrace are exciting and clear. There is a lot to learn from this book. A great read!” – Hugo Tewson, Chairman, Andiamo
“Nothing is more demanding than having to produce a stunning perfomrane in real time. The very best artiusts and directors can do so over and over again. Business leaders woudl do well to understand how. With this book, Mark Powell and JOnathan Gifford make it easy to learn.” – David Magliano, General Manager, Warner Bros. Entertainment Group of Companies
“There is a growing recognition of the potential for business to learn from the arts. This is the first book that sets out how great perfomrance artists work in a way that individuals and organizations can apply in both a personal and business context. Following The Five Principles can help us all to deliver great performances.” – Steve Varley, UK Chairman, Ernst & Young LLP
“As business and industry developes, it is increasingly clear that there remain some fundamentals where we all need to excel. One of these is the ability to establish and nurture a performance culture and this book, from Powell and Gifford, provides an engaging, insightful and well-structured guide to putting on a performace that supports your business’ success.” – Nick Chaffey, Chief Executive Officer UK & Europe, Northrop Grumman
The Five Principles of Performance Thinking
About the book
When it comes to performance, great businesses and impressive individuals do more than simply deliver their numbers. They also engage with us; they make a human connection; a great performance moves us in some fundamental way. Great companies, great teams, and great individuals are defined y a wider set of abilities that create extraordinary levels of performance. This book explores the mindsets and techniques used by top performing artists and adapts these for the creation and delivery of great business performance.
Based on five core principles – ‘Adopt the Artistic Mindset’, ‘Build Connected Ensembles’, ‘Create Compelling Narrative’, ‘Rehearse Creatively’, ‘Deliver Brilliant Performances’ – the authors bring together unique perspectives and methods for anyone in business who wants to excel in their work and career.
About the authors
Dr Mark Powell is a business writer, consultant and entrepreneur with over 30 years experience. His increasing focus has been using performing arts to solve modern day business challenges.
Jonathan Gifford is a business author who formerly worked in advertising and magazine publishing. He studied philosophy at University in Kent and played saxophone semi-professionally.
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