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Beyond Default

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How to increase your company’s chances of success in the future.

A highly original and significant perspective on why some companies are more successful than most.

The approach is based on the authors’deep work with some of the world’s leading companies.

A contrarian approach that goes against the grain of much of today’s current management thinking.

An important management book for all business executives, especially in today’s intensely competitive and changing business environment.


Publisher: LID Publishing


FORMAT: 234x156mm

Bookbinding: Hardback

Number of pages: 256 pp


David Trafford and Peter Boggis are experienced management consultants and founders of Formicio, a leading strategy consultancy.


Beyond Default offers readers a much-needed wake-up call, as well as a safety net, for an improved future. The book presents a pragmatic and empirically informed view of strategy. It contrasts with traditional approaches of navigating the VUCA (volatile, uncertain, complex and ambiguous) world to create a ‘secure’ future that may only steer organisations to a default position that is no more than their demise. This timely book shows, through the practical insights drawn from many years of consulting practice, how to avert this default future and create a more promising and viable one through collective leadership. It is a much-needed guide for all those concerned with strategic action.

Professor Elena P. Antonacopoulou, GNOSIS, University of Liverpool Management School

This is the first real management book I have read in a long time. It is thoughtful, carefully researched and well written. Trafford and Boggis explore why some enterprises succeed over time, while others fail – and take on the harsh reality that most mergers, acquisitions and transformational efforts fail to achieve their goals. But the book goes well beyond analysis to present the powerful concepts of facing a default future and developing a strategic intent, as ways of powerfully operationalizing strategy. A serious read will force a management team to answer the profound question “what will be the future if we choose to do nothing?”, and then develop and operationalize a real strategy to change the enterprise’s trajectory.

Jim Champy, co-author of Reengineering the Corporation: A Manifesto for Business Revolution

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