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Description

Description

How to overcome decreasing attention spans by adapting lessons and techniques from ‘binge-worthy’ television and Netflix.

The author created a unique binge-marketing methodology that she translated into the content agency she founded in the Netherlands, The Post.

Addressing the greatest challenge facing marketeers – how to hold your audience’s attention

Practical, insightful and based on the author’s many years of experience as a highly successful content marketing strategist.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911671046

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 232


AUTHOR

Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Netherlands, she translated her unique binge marketing methodology into practice. Her efforts for the content marketing profession have not gone unnoticed. Carlijn Postma is a much sought-after speaker on international stages. In 2014, she was ranked 27th in the international list of most influential people in the field of content marketing. And in 2017, she was awarded with the title ‘Content Marketing Woman of the Year’ in the Netherlands.

 


REVIEWS

Binge Marketing is simply a delightful way to look at today’s biggest marketing challenge – holding the attention of our consumers. Carlijn is a true expert and shows us the map to using Binge Marketing to develop better brands and differentiating experiences..

Robert Rose, Founder, Chief Troublemaker, TCA: The Content Advisory and The Consulting & Education Group of Content Marketing Institute

Knowing about storytelling is one thing, but using it to build an audience of future consumers for your brand is another thing. Carlin shares years of experience to teach you clearly how to do this ‘the Hollywood way.’

Bert van Loon, Independent Strategist, ContentMarketingRoadmap.com 

After reading this, you’ll kick yourself over how brilliantly simple and effective this method is and how easily it can be applied. By setting your content marketing efforts to the popular Netflix habit of binge watching, you’ll find this a great approach to consistent and high-quality content creation that will engage and educate any audience.

Rob John, Membership Director, The Content Marketing Association (CMA)

More Info

Additional information

Type

Ebook, Hardcover

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