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LID Publishing

Binge Marketing

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£12.99

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

Author: Carlijn Postma

 

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Description

Description

How to overcome decreasing attention spans by adapting lessons and techniques from ‘binge-worthy’ television and Netflix.

The author created a unique binge-marketing methodology that she translated into the content agency she founded in the Netherlands, The Post.

Addressing the greatest challenge facing marketeers – how to hold your audience’s attention

Practical, insightful and based on the author’s many years of experience as a highly successful content marketing strategist.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911671046

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 232

AUTHOR

Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Netherlands, she translated her unique binge marketing methodology into practice. Her efforts for the content marketing profession have not gone unnoticed. Carlijn Postma is a much sought-after speaker on international stages. In 2014, she was ranked 27th in the international list of most influential people in the field of content marketing. And in 2017, she was awarded with the title ‘Content Marketing Woman of the Year’ in the Netherlands.

 

REVIEWS

Binge Marketing is simply a delightful way to look at today’s biggest marketing challenge – holding the attention of our consumers. Carlijn is a true expert and shows us the map to using Binge Marketing to develop better brands and differentiating experiences..

Robert Rose, Founder, Chief Troublemaker, TCA: The Content Advisory and The Consulting & Education Group of Content Marketing Institute

Knowing about storytelling is one thing, but using it to build an audience of future consumers for your brand is another thing. Carlin shares years of experience to teach you clearly how to do this ‘the Hollywood way.’

Bert van Loon, Independent Strategist, ContentMarketingRoadmap.com 

After reading this, you’ll kick yourself over how brilliantly simple and effective this method is and how easily it can be applied. By setting your content marketing efforts to the popular Netflix habit of binge watching, you’ll find this a great approach to consistent and high-quality content creation that will engage and educate any audience.

Rob John, Membership Director, The Content Marketing Association (CMA)

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Ebook, Hardcover

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