Binge Marketing

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

According to most studies, public speaking is the number one fear among professionals. Most suffer from stage fright, lack of basic vocal training and/or lack of delivery technique. Such individuals seek tips and tricks in books, articles, and blogs, and assume that there's a fast and easy way for appearing eloquent and polished in front of an audience. However, these sources often fail to address the underlying issue of stage fright, and the same habitual responses to nervousness continue to plague the speaker. Grace Under Pressure solves this issue by unveiling three areas of training that great speakers use to develop their skills. In the first section, author Lisa Wentz shares techniques that she has developed to help anyone overcome inner obstacles so they can focus on developing their outward presence. The second section outlines how to best develop the physical aspects of speech, including posture, breathing, resonance, and articulation. And the third section centres on delivery: how to use pauses, word stress, and storytelling, among other techniques, to improve your performance from novice to master. This final section offers acting techniques and directorial advice that can be applied to speeches, pitches, presentations and meeting strategies. Author: Lisa Wentz