Navigation

No products in the cart.

Brands and Rousers

Return to Previous Page
Description

Description

What it takes for managers and companies to survive and succeed in today’s turbulent times.
● A timely and important management book, written by a world-class thinker and practitioner.
● People are just as important as strategy – this book provides vital advice on how to achieve the right balance between the two.
● The new reality is one of constant change and turbulence – this book recognises that and shows managers how to deal with it.
● Major business PR and online marketing campaign at launch – strong business media interest expected globally.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-985286-40-8
  • FORMAT: 234 x 156mm
  • Bookbinding: Hardback
  • Number of pages: 240

Testimonials


AUTHOR


Luis Gallardo

Luis Gallardo is one of the world’s leading experts in branding and marketing. He is a board member of the ThapGroup and is the former Managing Director of Global Brand and Marketing at Deloitte.

Related Products

New! Quick View

Dedication

In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. Whilst research and development and the technology that results from it are core drivers of Huawei’s success, the company’s amazing growth is also determined by its human resource strategy. This is based on a “customer-first” attitude, the belief that obtaining opportunities is through hard work and, above all, “a dedication to do the best in anything we do”. How Huawei promotes this dedication amongst its workforce is the subject of this important book. Through original incentive systems, employee ownership and the mentality to act like a boss, Huawei has managed to create a culture of dedication that has become the bedrock of its growth today.
Author: Huang Weiwei
£29.99 Add to basket
New! Quick View

Global Expansion E-book

Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Author:  Katherine Xin, Dr. Ding Yuan, Chen Weiru
Publisher: LID Publishing ISBN: 978-1-911498-72-8 Number of pages: 288
£9.99 Add to basket
Quick View

COMING SOON: The CEO Connector

If growing your business is important to you, then this book will offer you the perspective on how to connect with high level, successful influencers in society and business. It will provide key strategies and ideas on how to break into and steer those individuals of impact that can be the difference between a good year and a great year for your business.
The CEO Connector is based on the core principles and strategies developed by the CEO Clubs of America for reaching out and doing business with CEOs and Executives from around the world. Most importantly, this book will demonstrate how to reach out to all types of business leaders from baby boomers to millennials – in today’s multi-generation economy.
Author: Kevin Dunn Publisher: LID Publishing  
New! Quick View

The Haier Model

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world’s leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat?
This book examines Haier’s organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier’s current CEO) joined the company, and which became the essence of Haier’s sustained competitive advantage. In particular, it looks at the ͞RDHY Win-Win Model of Employee-Customer Integration͟, the latest management practice in Haier, which has had a profound effect on the company’s performance, and which has captured the attention of academics and managers around the world.
Author:  Cao Yangfeng Publisher: LID Publishing ISBN: 978-1-911498-62-9 FORMAT: 234x156mm Bookbinding: Harback Number of pages: 302pp
£29.99 Add to basket
New! Quick View

Executive Function

The health of our brain, as measured through cognitive health domains such as “executive function”, is the single most important aspect of our overall health. In business, good cognitive health enables you to go beyond simply coping, to managing and leading. For a fully functioning brain enables us to operate to our highest capacity and reach optimum performance. Improved cognitive health allows us to become sharp, accurate, confident, precise, attentive, a source of wisdom and a bundle of energy. This book provides a comprehensive overview of the key cognitive health domains and how they impact your ability to operate at your best. You will understand the importance of each domain in order for you to maximize your cognitive health and be your best – or to have the best executive function.  

Author: Keiron Sparrowhawk

Book Details

  • Publisher: LID Publishing
  • ISBN: 9781910649756
  • FORMAT: 216 x 138mm
  • Bookbinding: paperback w/ flaps
  • Number of pages: 256
E-Book Version
£12.99 Add to basket
New! Quick View

Plus Change

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
 
£19.99 Add to basket
New! Quick View

Sweet Success

Awarded with the Silver Medal during the 2015 Axiom Business Book Awards the first edition of Sweet Success received a great success. In this revised second edition the former CEO, Douglas Lapins chronicles the changes and challenges of a thirty-year career in the corporate world. High-fructose corn syrup, a changing sugar industry, and practical leadership methods weave an absorbing tale of business, family, and social responsibility. Through strength of character, hard work, and native intelligence, he embraced a life full of extraordinary experiences and growth. This is the engrossing story of that journey, the people who influenced its path, and lessons that were learned.  It is a must-read for anyone on their own journey of self-improvement.
 Author: Doug Lapins
 
£19.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
New! Quick View

Disruption Denial

We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
£19.99 Add to basket
Quick View

The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
£12.99 Add to basket
Back to top