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Description

Description

What it takes for managers and companies to survive and succeed in today’s turbulent times.

A timely and important management book, written by a world-class thinker and practitioner.

People are just as important as strategy – this book provides vital advice on how to achieve the right balance between the two.

The new reality is one of constant change and turbulence – this book recognises that and shows managers how to deal with it.

Major business PR and online marketing campaign at launch – strong business media interest expected globally.

Book Details

Publisher: LID Publishing

ISBN: 978-0-985286-40-8

FORMAT: 234 x 156mm

Bookbinding: Hardback

Number of pages: 240

AUTHOR


Luis Gallardo

Luis Gallardo is one of the world’s leading experts in branding and marketing. He is a board member of the ThapGroup and is the former Managing Director of Global Brand and Marketing at Deloitte.

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