Business Alchemy

Every company has its own values and brand which it wants its customers and clients to engage with and develop loyalty to. At the same time, research shows that 70% of customers’ brand perception is determined by their experience with the company’s employees. Moreover, 41% of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behaviour of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty. Author: Alan Williams & Alison Whybrow

We are witnessing the new age of empowered customers, armed with online reviews, five-star ratings and social media, never has it been more important to manage your reputation and referrals. This book is for anyone who wants to systematically build their reputation and increase their referral sales whilst delivering a consistent and continually improving customer experience. Put together in a simple, clear, no nonsense way, with step by step instructions on what to do along the journey. The information is based on over 10 years coaching, advisory and training experience in the area of feedback, customer experience and referrals, and all the advice is underpinned by real life experience and examples ...and continued doses of common sense!

Author: Guy Arnold & Russell Wood

Are you open to change? Are you aware of how much change your organisation is facing in the future? The simple truth is that business environments are under constant change, becoming more complex, volatile, and unpredictable day-by-day. Having the ability to prepare and plan for change and not just adapt to it is the only way one can survive in both business and in life. Yet countless studies tell us how difficult it is for individuals and organizations to change. Why? Because change creates an identity crisis which threatens our self-esteem, our sense of financial security and our belief systems. In this book, author Lior Arussy explores the reasons why we resist change and how to develop a new competence; change resilience. The book provides a step-by-step guide to help us approach change from a point of strength. Through vivid examples involving organizations ranging from Mercedes-Benz, Disney, Kia, Kennedy Center, Zappos, and other Fortune 500 companies, Arussy presents his proven methodology to improve `change resilience' and help leaders and their employees embrace change with passion and excitement for business success. Author: Lior Arussy