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£9.99

Financial (or business) acumen is essential for all managers and owners of businesses if they are to truly understand how to make them successful. Yet, for general (non-financial) managers and owners, business finance is often perceived to be “difficult” and/or plain boring. This book, written by an experienced and popular teacher of finance to thousands of non-financial managers, explains in very simple but engaging terms what are the goals of a business, how it is set up to make money, what are the key measures of this financial health, and what are the key factors affecting those measures. Concise and designed for great accessibility, this is the dream-book for all those non-financial managers and owners who want a quick and motivating read on finance in order to obtain that necessary business acumen.

Author: Phil Young

 

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Description

Description

A small but powerful book that makes understanding business finance a breeze.

Every successful business manager and owner must have an understanding of finance – this is their dream-book on the basics of finance.

The author has over 30 years of experience teaching finance to thousands of non-financial managers around the world.

Concise and engaging – business finance simplified for anyone to understand and learn it painlessly and quickly.

Interesting examples and anecdotes, combined with diagrams and graphics, makes it completely different to most other books about finance.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-0-9969433-7-6

FORMAT: 180×120

Bookbinding: Paperback

Number of pages: 184pp

AUTHORS

Dr. Philip Young is a corporate education consultant with over 30 years of experience in the design and delivery of business seminars and training programs in finance, strategy, and marketing. His primary focus is on courses in finance for non-financial managers, more generally referred to today as “business acumen.”

REVIEWS

This book is a good overview of business finance. I think it will be very helpful to all non-financial managers and professionals who want to enhance their knowledge of this subject.

Edward M. Cassar, EVP and CFO, LexisNexis Legal & Professional

Dr Young’s book proves once again that there is an intrinsic connection between business finance and marketing. An extremely helpful book for marketers and salespeople who are trying to be more successful at what they do.

Barry J. Silverman, Senior Director of Strategy, Interbrand

A practical explanation of how finance is used in the daily life of a business. Phil also does a great job of demystifying accrual accounting as well as the key terms and acronyms that we use in our profession.

William M. Spellman, Jr.COO/CFO, Mohu

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