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How Coca-Cola Took Over the World

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Descripción

Descripción del producto

The stories of some of the world’s most revered brands – and the lessons we can learn from them
● Engaging and surprising stories of how leading brands achieved their success
● Each of the 101 stories contains a practical marketing/branding lesson
● A valuable and entertaining read for both marketers and non-marketers
● Written by a leading marketing professional who has worked with many of these world-class brands


AUTHOR

Giles Lury

 

Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.


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