Description
The stories of some of the world’s most revered brands – and the lessons we can learn from them.
Engaging and surprising stories of how leading brands achieved their success.
Each of the 101 stories contains a practical marketing/branding lesson.
A valuable and entertaining read for both marketers and non-marketers.
Written by a leading marketing professional who has worked with many of these world-class brands.
BOOK DETAILS
Publisher: LID Publishing
ISBN: 1911498258
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 192 pp
AUTHOR
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
REVIEWS
Giles Lury reminds us again that behind a great brand there is normally a terrific story. In this collection of real life fables, we get both insight and entertainment – and provocations that will cause us to consider our brands and businesses with fresh eyes. Like a modern day minstrel, he allows us to benefit from the moral of fabulous tales of a huge array of brand and communication experience.
Patrick Cairns, CEO, Wessanen UK
Giles serves up bite-sized chunks of wisdom that are delicious to chew on and leave you wanting more.
Phil Barden, Author of Decoded: The Science Behind Why We Buy and MD at Decode Marketing
Giles’ stories engage you and make you think about things from a different perspective; a good read that also helps me to do what I do better.
Alastair Paton, Managing Partner, UK and Regional
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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