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How Coca-Cola Took Over the World

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How Coca-Cola Took Over the World

How Coca-Cola Took Over the World
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£12.99

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world’s greatest brands, including Tiffany’s, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral – a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled together as they are by the author in the final chapter, they provide the reader with a compelling and inspirational toolbox.

Author: Giles Lury
Publisher: LID Publishing
ISBN: 1911498258
FORMAT: 198 x 129mm
Bookbinding: Paperback
Number of pages: 192 pp

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Description

Description

The stories of some of the world’s most revered brands – and the lessons we can learn from them
● Engaging and surprising stories of how leading brands achieved their success
● Each of the 101 stories contains a practical marketing/branding lesson
● A valuable and entertaining read for both marketers and non-marketers
● Written by a leading marketing professional who has worked with many of these world-class brands

AUTHOR

Giles Lury

 

Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.


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