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A New Solution for the Future of Advertising

Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients.

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-907794-27-8
  • FORMAT: 216 x 138mm
  • Bookbinding: Hardback
  • Number of pages: 160

AUTHOR


emanuelenennaEmanuele Neena

Emanuele Neena is the co-founder of Now Available, based in Italy, and one of Europe’s most innovative advertising agencies. Its clients include MTV, Nestle and Volkswagen.

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What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational? The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders. Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

Author: Bahriye Goren-Gulek

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-9860793-2-0
  • FORMAT: 203 x 203 mm
  • Bookbinding: paperback
  • Number of pages: 208
E-Book Version
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Make it All About Me

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichanel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience -- without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress. Author: Rasmus Houlind & Colin Shearer ISBN: 978-1-912555-14-7 FORMAT: 234 x 156mm Bookbinding: Paperback with flaps Number of pages: 456 pp
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The Green Bubble

The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.

Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.

Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.

Author: Per Wimmer

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Global Expansion E-book

Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Author:  Katherine Xin, Dr. Ding Yuan, Chen Weiru
Publisher: LID Publishing ISBN: 978-1-911498-72-8 Number of pages: 288
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The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
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The Business Bullshit Book

If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid “reaching out”, or “walk the talk”, or “shifting paradigms”, or “think outside the box”. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this The Business Bullshit Book, aptly described as “the world’s most comprehensive collection” of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak.

Author: Kevin Duncan

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-85-5
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
  • Number of pages: 288
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The Neo-Generalist

Have you encountered difficulties describing what you do to other people? Have you ever labelled yourself in order to be understood? Is there a difference in the way that a generalist and a specialist can stay relevant? If you had to design an approach to education fit for the twenty-first century, what would it look like? How do you live a life of meaning if you live in more than one world? During an era still dominated by hyperspecialism and experts with 'the one right answer', the neo-generalist defies easy classification. They are tricksters who traverse multiple domains, living between categories and labels. Encompassing rather than rejecting, the neo-generalist is both specialist and generalist; a restless multidisciplinarian, who is forever learning. The neo-generalist brings together diverse people,synthesising ideas and practice, addressing the big issues that confront us in order to shape a better future. They are curious, responsive, connective. In The Neo-Generalist, Kenneth Mikkelsen and Richard Martin examine what it is like to be in frequent motion on the specialist-generalist continuum. To illustrate their idea, they draw on stories from numerous disciplines and cultures; from business, art, science, education, activism and sport. In so doing, they explore the characteristics and behaviours of individuals who give expression to their neo-generalism, highlighting the social and organisational benefits they enable. These are border-crossing leaders, innovators, creators and explorers who are already stewarding tomorrow's world.
Authors:  Kenneth Mikkelsen & Richard Martin Publisher: LID Publishing ISBN: 978-1-912555-39-0 FORMAT: 198 x 129mm Bookbinding: Paperback Number of pages: 256 pp
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The Strengths Workbook

It’s human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn’t working, often overshadowing all the positives. But what if you focused on and played to your strengths instead? When you understand your strengths, you know what will make you fulfilled, happy and successful. It means you can become the best version of yourself as well as being confident about who you are. Most people don’t know their strengths and struggle to know what’s right for them. The Strengths Workbookchanges that with an eight-week programme that you can start anytime. If you want to become more energized and effective in life, work and relationships, this workbook is for you.
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Disruption Denial

We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.
This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.
Author: David Guillebaud
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Unleashing Capacity

The tools and capabilities available to today’s HR professionals provide a unique position that, when used correctly, can lead to that all-important – and highly coveted – role at the leadership table. But how to get there?

In this updated second edition, Trehan has distilled all her experience as a global leader into a series of easily digestible chapters designed to help today’s HR professional attain and keep a seat at the corporate decision-making table. Trehan offers specific strategies and frameworks for reframing the HR professional’s understanding of their role within the company, including viewing the corporation not from the HR fishbowl, but rather from the vantage point of the CEO’s office.

Author: Rita Trehan  
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