Description
A New Solution for the Future of Advertising
Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients.
Book Details
Publisher: LID Publishing
ISBN: 978-1-907794-27-8
FORMAT: 216 x 138mm
Bookbinding: Hardback
Number of pages: 160
AUTHOR
Emanuele Neena is the co-founder of Now Available, based in Italy, and one of Europe’s most innovative advertising agencies. Its clients include MTV, Nestle and Volkswagen.
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