Loading the content...
Navigation
Account

Corporate Social Responsibility Is Not Public Relations

‹Return to Previous Page
Description

Description

Practical guidance and lessons on how to integrate CSR into the heart of any brand and company

Corporate Social Responsibility (CSR) is now considered a critical part of a company’s performance and reputation

This book provides understanding and advice on how to align your CSR with your PR for greater credibility and business benefits

Contains “conversation pieces” – extensive interviews with business leaders and experts globally, conducted specifically for the book

Book Details

Publisher: LID Publishing

ISBN: 978-1-911-671-42-8

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 232pp


AUTHOR

Sangeeta Waldron is a multi-award-winning PR professional. She has been a contributing editor for different news platforms specializing in sustainability and corporate social responsibility, where some of her stories have been published by the United Nations. In 2009, Sangeeta founded her own London based communications agency, Serendipity PR & Media, and guest lectures at Coventry University on journalism, ethics, global society, social media and PR. Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers. She has worked at the top level with global brands, which includes – The Economist Group; The Times Education Supplement; Mayor of London; Cass Business School; and charities such as the Gaia Foundation, National Federation of Women’s Institutes and Breast Cancer Campaign. In August 2019, Sangeeta published her first business book, The PR Knowledge Book with Business Expert Press. A regular international speaker, she often moderates a panel discussion for Asian Voice newspaper that supports British Asian women in business.

LinkedIn: https://www.linkedin.com/in/sangeetawaldron


REVIEWS

It is time for PR to contribute to the new CSR conversation about where we go next as we unlock the Isolation Economy. This book presents a compelling argument for that conversation to happen right now. Every organization who has not already needs to reimagine their CSR actions from a sustainability perspective. This book is a great resource for that change.

DR JACQUI TAYLOR, CEO of FlyingBinary, Expert Advisor to the United Nations, one of 2019’s 100 Global Leaders and the world’s first Smart Cities Tsar

As an advocate of sustainable CSR, this is a book I have been waiting for. Sprinkled with numerous examples and mesmerizing interviews, Sangeeta outlines with utmost clarity the definition of meaningful CSR and why it is not and cannot be a public relations tool. A must-read book for those seeking to understand what meaningful CSR is all about as the world clings to a new normal in the pandemic, Sangeeta has crafted an enduring narrative that is heartwarming and at the same time hard-hitting. A book that will surely outlast the pandemic!

SARITA BAHL, recognized by Reputation Today as #Mighty50 in PR & Comms, Corporate Affairs and CSR thought leader and advocate, Mumbai, Insia

The world is being required to wake up to the fundamental truth that we are indeed connected – separation and concepts of ‘I’, ‘Me’, and ‘Mine’ have got us into this mess. It is time not only to realize but to live the truth: that we are not separate from each other or from our planet. Perhaps then we have a chance to heal the scars of racial division and planetary destruction.

SAHERA CHOHAN, Former BBC TV presenter, author, speaker and leadership coach

More Info

Additional information

Type

Ebook, Hardcover

Related Products

Quick View

Powerful, Different, Equal

From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.

This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.

Author: Peter B. Walker
 

Get the ebook:

 KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket
Quick View

Your Second Phase

Menopause is a fact of every woman’s life. For 75% of women, the symptoms they experience will have a detrimental effect on their ability to work, interact with colleagues and maintain relationships with those they love. It can have a corrosive effect on women’s confidence, social ability and even their sense of self. Moving forward, it is important to create a conversation around menopause and how organizations and individuals can be more empathetic to women at this stage of life. In this book, Kate explores the best ways to cope with these changes, how to manage new and existing relationships and how to manage your future – all in an accessible and entertaining way.
Author: Kate Usher
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

The Green Bubble

The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.

Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.

Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.

Author: Per Wimmer

 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
New! Quick View

The Fourth Great Transformation

A new human species will soon come to co-exist with us. This new species, 'Homo nouveau', will be created using artificial intelligence and genetic engineering; both important tools which are in their infancy. Not only are the science and technology relatively new, but their implications in the mind of the general public are also only just beginning to enter our collective consciousness. This book expands on the research done for the author's pervious book, What Comes After Homo Sapiens?
Written by a medical professional and independent consultant to healthcare IT companies, The Fourth Great Transformation explores the questions of what this new species will look like, how we as humans will get along with them, and the potential threats and opportunities that will come along with genetically modified humans.
Author: Don Simborg
 

Get the ebook:

 

Get the physical book:

£14.99 Add to basket
Quick View

I Was a Teenage Space Reporter

"That's one small step for (a) man, one giant leap for mankind," were the words spoken by Apollo 11 astronaut Neil Armstrong as he stepped off the footpad of the Lunar Module Eagle. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers. 2019 will be the 50th anniversary of Apollo 11 -- a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars. Author: David Chudwin
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£9.99 Add to basket
Quick View

Wonder Women

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read AI Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What’s interesting about these ‘Masters of Marketing’ is that they are all men. Katy Mousinho’s and Giles Lury’s Wonder Women tells the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded advertising agency Wells, Rich, Greene.   There are also interviews with Edwina Dunn OBE – the co-founder of Dunnhumby and the data behind the Tesco Clubcard; Helle Muller Peterson – Senior Vice President, Arla Foods Denmark and previously the only female country CEO in Carlsberg, plus many more. Mousinho and Lury pull together their findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come. 
Author: Katy Mousinho and Giles Lury
 

Get the ebook:

 KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

GaYme Changer

The LGBT+ community has experienced a stunning development in a short period of time: yesterday marginalized, stigmatized, and criminalized, now champions of creativity, diversity and innovation in a highly competitive world. In addition, corporate social responsibility and ethical demands for inclusivity have become economic directives that every organization would like to attain. The struggle of recognition is not over yet, but in workplaces and markets, gay, lesbian, transgender, bisexual and queer individuals have become symbols of diversity and economic power – true GaYme Changers developing the global economy faster and for the better. Illustrated by fascinating stories around individuals, companies, nonprofits and a fast-growing cohort of organizations, Jens Schadendorf has traced the LGBT+ community and an increasing number of their allies from across the globe to discover the start of a revolution. Supported by up-to-date research, he shows that investment in LGBT+ inclusion delivers a powerful return. Always - even in times of hostility, resistance and crisis - it is economically and ethically beneficial for companies and societies and every human being, to let LGBT+ members develop into dynamic forces, rooted in new forms of cooperation and learning for ga(y)me changing results.
Author: Jens Schadendorf
 

Get the ebook:

 KINDLE    KOBO
 

Get the physical book:

£19.99 Add to basket
Quick View

Global Expansion

Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.

Authors:  Katherine Xin, Dr. Ding Yuan, Chen Weiru

 

Get the ebook:

 

Get the physical book:

£29.99 Add to basket
Quick View

Learning to Unlearn

Education must adapt to the Fourth Industrial Revolution. The most advanced countries in the world are all facing the challenge of retraining several generations of workers who are becoming obsolete. The education system has failed them because it hasn’t evolved to respond to the advent of the Digital Revolution. It has prepared workers to meet yesterday’s challenges, not tomorrow’s demands. In Learning to Unlearn, Founder and CEO of Global Alumni, Pablo Rivas, an industry leader in digital education, shows us how the Digital Revolution is tearing down the traditional educational system and transforming the economy, building a brave new world for the 21st century. We already enjoy the best standards of living in human history, with better health, longer life expectancy, and access to the best tools and digital technologies. With freer societies and more global interaction, now is the time to rethink the way we learn how to solve the pressing problems we still face, re-engage those who have been left behind and build the world of tomorrow, not yesterday.
Author: Pablo Rivas

Get the ebook:

 KINDLE    KOBO

Get the physical book:

£16.99 Add to basket
Quick View

Work Transformed

The importance of workplace design on productivity and health is as strong as ever. Great spaces encourage improved employee satisfaction, engagement and morale.

BDG isa team of architects, designers and creative thinkers, who believe that architecture is most successful when it is able to connect people and spaces, and create a positive work environment. This book is a collection of short stories surrounding the design and construction of 22 different BDG projects from all over Europe.

Author:  BDG

 

Get the ebook:

 

Get the physical book:

£24.99 Add to basket
Back to top