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Corporate Social Responsibility Is Not Public Relations

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Description

Description

Practical guidance and lessons on how to integrate CSR into the heart of any brand and company

Corporate Social Responsibility (CSR) is now considered a critical part of a company’s performance and reputation

This book provides understanding and advice on how to align your CSR with your PR for greater credibility and business benefits

Contains “conversation pieces” – extensive interviews with business leaders and experts globally, conducted specifically for the book

Book Details

Publisher: LID Publishing

ISBN: 978-1-911-671-42-8

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 232pp

AUTHOR

Sangeeta Waldron is a multi-award-winning PR professional. She has been a contributing editor for different news platforms specializing in sustainability and corporate social responsibility, where some of her stories have been published by the United Nations. In 2009, Sangeeta founded her own London based communications agency, Serendipity PR & Media, and guest lectures at Coventry University on journalism, ethics, global society, social media and PR. Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers. She has worked at the top level with global brands, which includes – The Economist Group; The Times Education Supplement; Mayor of London; Cass Business School; and charities such as the Gaia Foundation, National Federation of Women’s Institutes and Breast Cancer Campaign. In August 2019, Sangeeta published her first business book, The PR Knowledge Book with Business Expert Press. A regular international speaker, she often moderates a panel discussion for Asian Voice newspaper that supports British Asian women in business.

LinkedIn: https://www.linkedin.com/in/sangeetawaldron

REVIEWS

It is time for PR to contribute to the new CSR conversation about where we go next as we unlock the Isolation Economy. This book presents a compelling argument for that conversation to happen right now. Every organization who has not already needs to reimagine their CSR actions from a sustainability perspective. This book is a great resource for that change.

DR JACQUI TAYLOR, CEO of FlyingBinary, Expert Advisor to the United Nations, one of 2019’s 100 Global Leaders and the world’s first Smart Cities Tsar

As an advocate of sustainable CSR, this is a book I have been waiting for. Sprinkled with numerous examples and mesmerizing interviews, Sangeeta outlines with utmost clarity the definition of meaningful CSR and why it is not and cannot be a public relations tool. A must-read book for those seeking to understand what meaningful CSR is all about as the world clings to a new normal in the pandemic, Sangeeta has crafted an enduring narrative that is heartwarming and at the same time hard-hitting. A book that will surely outlast the pandemic!

SARITA BAHL, recognized by Reputation Today as #Mighty50 in PR & Comms, Corporate Affairs and CSR thought leader and advocate, Mumbai, Insia

The world is being required to wake up to the fundamental truth that we are indeed connected – separation and concepts of ‘I’, ‘Me’, and ‘Mine’ have got us into this mess. It is time not only to realize but to live the truth: that we are not separate from each other or from our planet. Perhaps then we have a chance to heal the scars of racial division and planetary destruction.

SAHERA CHOHAN, Former BBC TV presenter, author, speaker and leadership coach

More Info

Additional information

Type

Ebook, Hardcover

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