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Talent 3.0

How companies can hire the best talent via the web and social networks. Despite current economic uncertainties, many companies are still recruiting, and of course competing to find the best talent. In the digital age, finding the right talent in general, and from social networks in particular, is becoming increasingly important. In the US, 92% of recruitment today has some form of web involvement. This book examines what the key success factors are behind hiring through social networks and other web networks. Moreover, how can companies present themselves and attract the best candidates through the web? For job seekers, this book provides valuable insight into how companies recruit through the web.
Author:  Amparo Díaz-Llairó Book Details Publisher: LID Publishing ISBN: 9781907794162 Number of pages: 208 pp
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The Passion Factor

This book provides an effective methodology and an essential tool so that entrepreneurs, managers and business leaders can nurture innovative behaviour in the workplace by effectively managing its three essential dimensions: people, the business organisation and motivation. It then goes on to show how the three factors, Insight (for understanding and appreciating new ideas), Sex (the differential factor between men and women when it comes to innovation) and Passion (the ambition and courage needed to create new strategies) all play a role on the path to innovation.
Author:  Silvia Leal Martín, Jorge Urrea Book Details Publisher: LID Publishing ISBN: 9781910649039 Number of pages: 263 pp
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How to buy a gorilla

The ultimate guide for brands to get the best from their agencies. Developing great ad campaigns is all too often left to serendipity rather than design, but no longer. How to Buy a Gorilla shines a critical, objective light on the common flaws in the relationships between marketers, their procurement colleagues and their agencies. It provides an actionable set of principles all parties can use to resolve their differences and create greater value for the advertiser. Whether a market leader or a new challenger brand, How to Buy a Gorilla illustrates how a brand can find the right agency with the right talent and create the optimal conditions to solve its business problems. Using case studies, anecdotes, business models and a little dry wit, How to Buy a Gorilla provides the key to getting advertising that really packs a punch.
Author: David Meikle Publisher: LID Publishing ISBN: 978-1-911498-39-1 FORMAT: 234x256 mm Bookbinding: Hardback Number of pages: 256
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