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LID Publishing

Designpedia

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Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. And yet, just being, or wanting to be creative is not enough – it is essential to train and develop this ability in order to achieve results. In other words, we need a guide to show us the way and provide us with the tools needed to progress. Designpedia is an essential manual for Design Thinking which brings together all the tools you need to achieve innovation and entrepreneurship goals and is organised around four basic processes: mapping, exploring, building and testing. It also reveals how, as long as you use the right tools, you can create original and effective solutions. Includes case studies to show how this is working for big companies (Orange or BBVA) as well as startups (Dovase or Bydsea).

Authors: Rafael Zaragozá and Juan Gasca

 

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Description

Description

Practical and inspiring tools for creativity through design thinking.

A practical, straightforward and fun guide to put Design Thinking into practice.

80 practice tools to improve your creative and innovative processes.

Case studies of how these tools are used in both large companies and startups.

Full colour with illustrations and QR codes leading to slideshares and videos.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 9781910649046

FORMAT: 180 x 120mm

Bookbinding: Hardback

Number of pages: 246 pp

AUTHORS

Juan Gasca is the Founder and CEO of Thinkers Co. and extensive experience in the world of design, entrepreneurship and business. Currently a visiting professor at IE Business School.

Rafael Zaragozá is the Co-Founder and Creative Director of Thinkers Co. and with a background in industrial design.

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