Navigation

No products in the cart.

Be E-Book Version

Return to Previous Page
Description

Description

A manual for being more creative, innovative and leading successful change in your company.
● A must-have book for managers of all levels, and team and project leaders, in large and small companies.
● Innovation and change are key advantages to develop in business today.
● Based on the author’s real-world, practical experience – provides tools, strategies and know-how.

AUTHOR

        

Bahriye Goren-Gulek

Bahriye Goren-Gulek is a brand strategy expert with 15 years of global experience, both on client side with Unilever and on agency side where she has consulted world class multinationals across the globe. As the former Executive Director Innovation and Strategy at Wallace Church & Co., an award winning branding agency in New York, she has worked with the most talented creative and brand leaders. She is a university lecturer at the graduate and undergraduate level at business schools in New York, Colorado, Singapore and Taiwan. She lives with her husband, son and their dog in Boulder, Colorado.

Related Products

New! Quick View

The Conscious Effect

The Conscious Effect focuses on reconnecting leaders with both their people and themselves. It awakens the awesome potential in organizations through an emotionally intelligent, people-first approach, which places employee and leadership wellbeing at its heart, and helps leaders to become more consciously aware of what's going on within and around them. If leaders take better care of themselves and their people, they will run more socially responsible businesses that can leverage the full potential of their employees. The book weaves together practical knowledge of behavioural science so that leaders understand what to do and why it works. Author: Natasha Wallace ISBN: 978-1-912555-07-9 FORMAT: 216 x 135mm Bookbinding: Paperback Number of pages: 240 pp  
£12.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
New! Quick View

Sweet Success

Awarded with the Silver Medal during the 2015 Axiom Business Book Awards the first edition of Sweet Success received a great success. In this revised second edition the former CEO, Douglas Lapins chronicles the changes and challenges of a thirty-year career in the corporate world. High-fructose corn syrup, a changing sugar industry, and practical leadership methods weave an absorbing tale of business, family, and social responsibility. Through strength of character, hard work, and native intelligence, he embraced a life full of extraordinary experiences and growth. This is the engrossing story of that journey, the people who influenced its path, and lessons that were learned.  It is a must-read for anyone on their own journey of self-improvement.
 Author: Doug Lapins
 
£19.99 Add to basket
New! Quick View

Plus Change

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
 
£19.99 Add to basket
New! Quick View

Yoga for Leaders

The future of business will be all about “business as unusual”. The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change. Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address the future of rapid change. He weaves together cutting edge technology with ancient Indian philosophy to increase business leaders’ understanding of how everything is becoming interconnected, and how current problems on a macro level and disruptive technologies (as solutions) will change the world. Moreover, he argues that successful management of change can be achieved by managers through a deeper understanding of human emotions.

Author: Stefan Hyttffors 

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-69-5
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback
  • Number of pages: 356
E-Book Version
£12.99 Add to basket
Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
Quick View

Unleashing Capacity

The tools and capabilities available to today’s HR professionals provide a unique position that, when used correctly, can lead to that all-important – and highly coveted – role at the leadership table. But how to get there?

In this updated second edition, Trehan has distilled all her experience as a global leader into a series of easily digestible chapters designed to help today’s HR professional attain and keep a seat at the corporate decision-making table. Trehan offers specific strategies and frameworks for reframing the HR professional’s understanding of their role within the company, including viewing the corporation not from the HR fishbowl, but rather from the vantage point of the CEO’s office.

Author: Rita Trehan  
£12.99 Add to basket
New! Quick View

Powerful, Different, Equal

From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.

This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.

Author: Peter B. Walker
£19.99 Add to basket
New! Quick View

Be

What is it about certain individuals that inspire not only themselves but also the people around them, organizations, and even whole nations to be more creative, innovative and transformational? The core premise of the book is geared around the idea that inspiring leaders are not only successful because of what they do. It is primarily because of who they are. A certain sense of being that comes with deeper levels of awareness, which turns ordinary people into inspiring leaders. Whether you are a CEO, a director, a student, a parent, or merely someone who wants to inspire and make a positive difference in the world, reaching deeper levels of awareness is what will help you make that difference.

Author: Bahriye Goren-Gulek

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-0-9860793-2-0
  • FORMAT: 203 x 203 mm
  • Bookbinding: paperback
  • Number of pages: 208
E-Book Version
£12.99 Add to basket
Quick View

The Other Half

We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world’s survival. However, inequality among human beings is one of society’s biggest problems.

This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women’s empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.

Author: Simona Scarpaleggia    
£12.99 Add to basket
Back to top