The ratings economy is here ‚Äďit‚Äôstime to get onboard with feedback
‚óŹAuthoritative and informative‚Äďbased on a combination of academic research and observations of real-life managers.
‚óŹPractical approachto performance management.‚óŹ Learn how to develop a feedback culture in your business.
‚óŹ A new book challenging how we think about feedback.
Angela Lane and Sergey Gorbatov work and write about the complex science of human performance, while making it simple. Leveraging Fortune 500 experience gained across four continents, they equip leaders with practical tools for success.
A New Solution for the Future of Advertising
- Publisher: LID¬†Publishing
- FORMAT:¬†203 x 203 mm
- Bookbinding: paperback
- Number of pages: 208
It seems that, as a race, we humans love a good story. But stories aren‚Äôt just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable ‚Äústory-book‚ÄĚ that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.