Loading the content...
Navigation
Account
Search
Cart 0 items for £0.00
LID Publishing

Fightback NOW

‹Return to Previous Page
Bug Fix

Product Information

Categories: ,

£14.99

This second book in the FightBack collection responds to the question: what could the ‘new normal’ look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal – not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive.

As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.

Author: Felix Staeritz and Sven Jungmann

 

Get the ebook:

 

Get the physical book:

Tags: , ,
Description

Description

Creative digital solutions for the new world.

The original edition of FightBack (published January 2020) was very successful, and this new edition is building on that premise.

Written in the midst of the Covid-19 crisis, will be one of the first business books on the market about the crisis and practical solutions for the ‘new normal’.

Foreword written by a leading member of the World Economic Forum.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911671336

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 296

AUTHORS

Felix Staeritz is co-founder of FoundersLane, co-author of FightBack a board member of Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council.

 

 

 

 

 

Previously a doctor, Sven Jungmann launched an e-commerce company and a lending firm and studied healthcare entrepreneurship at Cambridge.

REVIEWS

There is no prescriptive process for starting new businesses; however, there are approaches and guiding principles which, for us, have repeatedly led to success. A number of these are summarized in FightBack Now and should be helpful for leaders who want to create transformative new businesses.

Jonathan Larsen, Chief Innovation Officer, Ping An Group

Digital transformation too often fails. FightBack Now offers strategies for how to get your people to work differently and reap the benefits of your digital investments.

Linda Hill, Professor, Harvard Business School 

As we move forward, we have to actively redesign industries, build new innovative structures and develop new value chains in support of the UN’s Sustainable Development Goals. FightBack Now shows how to take action for this renewed inventive leadership.

Brigitte Mohn, Board Member, Bertelsmann Foundation, and entrepreneur

More Info

Additional information

Type

Ebook, Hardcover

Related Products

Quick View

Wild Knowledge: Outthink the Revolution

,

Today, we live and do business in a world where society gathers knowledge faster than it gathers wisdom. It is a world of continuous revolution and change. Those who manage to find, structure and exploit the power of "Wild Knowledge" - ie, the untamed data, learnings and experiences that flourish in our lives and minds - will come out the winners. In combination, we need to develop our ability to understand and judge which aspects of that knowledge are applicable to business and life in general. This is the so-called "Vicious Wisdom" which will force you to unlearn, to choose an approach of unthinking, in order to reach a deeper understanding, meaning and reason in your quest to find new and different solutions. This book, written by a leading futurist/philosopher, presents a powerful and radical approach to thinking about and solving our future lives and businesses.

Author: Anders Indset
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£8.99 Add to basket
Quick View

Jack Ma & Alibaba

,

China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Jack Ma (Ma Yun) is one such entrepreneur. Together with his company, Alibaba, Ma has become one of the giants of the Internet world and Alibaba, one of the world's largest e-commerce platforms. This book presents Ma's experiences, entrepreneurial career and the whole process of Alibaba's creation. The authors show how Ma subverted traditions and built Alibaba into a behemoth, that set a world record as the largest public stock offering ever during its IPO in New York in 2014.

Author: Chen Wei and Yan Qicheng
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

Fightback

,
Digitization is the biggest disruption for business as usual at any major corporation. Trusted mindsets and existing business models are collapsing, corporations are struggling to react to the Fourth Industrial Revolution by risking too little transformation too slowly – and your industry is up next! It’s time to wake up, act and really shape digital change. We need to take up responsibility for digitization and Europe might well be the center stage for this change.
Fightback delivers a stunning and convincing blueprint that will enable business leaders to use the digital economy to their advantage by leveraging three powerful, but little understood, strategic tools – platform business models, digital ventures and the special skills of tech entrepreneurs. Based on a sophisticated analysis, the book is a hands-on playbook for corporate renewal in an age of digitization and makes a convincing case for Europe leading the way in changing minds and business around the world.
Author: Felix Staeritz & Simon Torrance
 

Get the ebook:

APPLE   KINDLE    KOBO
 

Get the physical book:

£14.99 Add to basket
Quick View

Seeing Around Corners

,

Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the author presents a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.

Author: Graham Hogg
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

Navigating the Tech Storm

This ground-breaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, argues that by combining curiosity, a bit of skepticism and understanding of current trends we can gain insight into and take advantage of the opportunities that come from new technologies. This handbook will give you a clear view of technology's impact beyond the hype and a complete toolbox on how to handle the upcoming revolution from a strategic perspective. You will delve into a step-by-step approach on how to analyze technologies, assess business implications and adapt to a new reality. Digitization is only the warmup, and ignorance is not a viable business strategy! Author: Nicklas Bergman
 

Get the ebook:

 

Get the physical book:

£7.99 Add to basket
New! Quick View

A Data-Driven Company

,
Are you planning to start working with big data, analytics or AI, but don’t know where to begin or what to expect? Have you started your data journey and are wondering how to get to the next level? Want to know how to fun your data journey, organize your data team, measure the results and scale? Don’t worry, you are not alone. Many organizations are struggling with the same question. In this book you will learn about: the different stages of the data journey: typical organizational, technological, business, people, and ethical decisions that organization encounter on the journey; and different options available, along with the corresponding pros and cons. We’ll also present practical examples of options available, and decisions taken; and the perspectives of 20 experts and professionals from organizations like AXA,BBVA, ENGIE, EY, KPMG, MTN, O2, the ODI, OdiselA, Rabobank, Santander, Telefonica and Vodafone. Author: Richard Benjamins
 

Get the ebook:

 

Get the physical book:

£14.99 Add to basket
Quick View

Wholegarment

,
In 1962, Masahiro Shima founded Shima Seiki, with the aim of developing a fully automated seamless glove-knitting machine. Following this success, the company expanded into flat knitting machines. However, the age of the computer brought a whole new era for Shima Seiki. By committing to computerization in its mainstream products, Shima Seiki gradually began to stand apart from its competitors. Shima Seiki's focus on computer-aided knit design and programming, in fact led to a revolution in the fashion industry.
Written by the inventor himself, this book looks at how Masahiro Shima developed both the technology and philosophy to enable his company to be market leaders in industrial knitting machines - and fundamentally change the fashion industry. This culminated in the launch of the company's Wholegarment knitting machine in 1995, which altered forever the way knitted garments are produced, and which today is used by fashion manufacturers across the world
Author:  Masahiro Shima
 

Get the ebook:

 

Get the physical book:

£19.99 Add to basket
Quick View

Binge Marketing

,
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
Author: Carlijn Postma
 

Get the ebook:

 KINDLE    KOBO
 

Get the physical book:

£12.99 Add to basket
Quick View

Huawei Stories: Pioneers

,

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei - the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei's culture and makes it stand out in today's business world.

Author: Tian Tao
 

Get the ebook:

 

Get the physical book:

£14.99 Add to basket

Copyright © 2019 LID BUSINESS MEDIA. All rights reserved. Data and Privacy Protection.
               

Back to top