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Fightback NOW

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£14.99

This second book in the FightBack collection responds to the question: what could the ‘new normal’ look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal – not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive.

As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.

Author: Felix Staeritz and Sven Jungmann

 

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Description

Description

Creative digital solutions for the new world.

The original edition of FightBack (published January 2020) was very successful, and this new edition is building on that premise.

Written in the midst of the Covid-19 crisis, will be one of the first business books on the market about the crisis and practical solutions for the ‘new normal’.

Foreword written by a leading member of the World Economic Forum.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911671336

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 296

AUTHORS

Felix Staeritz is co-founder of FoundersLane, co-author of FightBack a board member of Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council.

 

 

 

 

 

Previously a doctor, Sven Jungmann launched an e-commerce company and a lending firm and studied healthcare entrepreneurship at Cambridge.

REVIEWS

There is no prescriptive process for starting new businesses; however, there are approaches and guiding principles which, for us, have repeatedly led to success. A number of these are summarized in FightBack Now and should be helpful for leaders who want to create transformative new businesses.

Jonathan Larsen, Chief Innovation Officer, Ping An Group

Digital transformation too often fails. FightBack Now offers strategies for how to get your people to work differently and reap the benefits of your digital investments.

Linda Hill, Professor, Harvard Business School 

As we move forward, we have to actively redesign industries, build new innovative structures and develop new value chains in support of the UN’s Sustainable Development Goals. FightBack Now shows how to take action for this renewed inventive leadership.

Brigitte Mohn, Board Member, Bertelsmann Foundation, and entrepreneur

More Info

Additional information

Type

Ebook, Hardcover

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