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Creative digital solutions for the new world.

The original edition of FightBack (published January 2020) was very successful, and this new edition is building on that premise.

Written in the midst of the Covid-19 crisis, will be one of the first business books on the market about the crisis and practical solutions for the ‘new normal’.

Foreword written by a leading member of the World Economic Forum.

Book Details

Publisher: LID Publishing

ISBN: 978-1-911671336

FORMAT: 138 x 216mm

Bookbinding: Paperback

Number of pages: 296


Felix Staeritz is co-founder of FoundersLane, co-author of FightBack a board member of Economic Forum’s Digital Leaders community and a member of the Forbes Technology Council.






Previously a doctor, Sven Jungmann launched an e-commerce company and a lending firm and studied healthcare entrepreneurship at Cambridge.


There is no prescriptive process for starting new businesses; however, there are approaches and guiding principles which, for us, have repeatedly led to success. A number of these are summarized in FightBack Now and should be helpful for leaders who want to create transformative new businesses.

Jonathan Larsen, Chief Innovation Officer, Ping An Group

Digital transformation too often fails. FightBack Now offers strategies for how to get your people to work differently and reap the benefits of your digital investments.

Linda Hill, Professor, Harvard Business School 

As we move forward, we have to actively redesign industries, build new innovative structures and develop new value chains in support of the UN’s Sustainable Development Goals. FightBack Now shows how to take action for this renewed inventive leadership.

Brigitte Mohn, Board Member, Bertelsmann Foundation, and entrepreneur

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Additional information


Ebook, Hardcover

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