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Getting Better with Age

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Description

Description

The latest ideas and methods in marketing to the ageing consumer.

● Offers a new perspective on old age: the psychology of aging versus the biology of aging.
● Follow up to The Old Rush – the first primer for marketing in The Age of Aging.
● A guide to marketing to the demographic with the most disposable income and of most value to advertisers and brands.
● Strong PR campaign directed at national and health media – print, broadcast & online.

Book Details

  • Publisher: LID Publishing
  • ISBN:978-0-9860793-1-3
  • FORMAT: 216 x 138mm
  • Bookbinding: Hardback
  • Number of pages: 256


AUTHOR


Peter HubbellPeter Hubbell

Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the Baby Boomer generation and global aging.  He was recently named a 2014 Global Agency Innovator by The Internationalist Magazine. He is the author of The Old Rush (2014).

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