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LID Publishing

The Haier Model

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£29.99

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world’s leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat?

This book examines Haier’s organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier’s current CEO) joined the company, and which became the essence of Haier’s sustained competitive advantage. In particular, it looks at the ͞RDHY Win-Win Model of Employee-Customer Integration͟, the latest management practice in Haier, which has had a profound effect on the company’s performance, and which has captured the attention of academics and managers around the world.

Author:  Cao Yangfeng

 

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Description

Description

An important insight into the success of one of the world’s leading companies.

Haier is today the world’s largest manufacturer of home appliances.

This is the first book (in English) to capture the essence of this extraordinary success.

Haier is one of the most admired companies in the world because of its business and management models.

Unique and deep insights – in writing this book, the author gained unprecedented access to Haier.

BOOK DETAILS

Publisher: LID Publishing

ISBN: 978-1-911498-62-9

FORMAT: 234x156mm

Bookbinding: Hardback

Number of pages: 302pp

AUTHOR

Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.

REVIEWS

This book fully embodies the author’s dedication and passion, and contains a wealth of management insights. With the longitudinal case study method, Dr. Cao has conducted a very professional interpretation of the Haier model. I sincerely congratulate the publication of this book and thank Dr. Cao for his great effort.

Zhang Ruimin, Chairman and CEO, Haier Group

Haier is not only the global leader in the markets in which it competes and most internationalized of Chinese firms, but also the originator of a revolutionary management philosophy that is at the core of its success. This book offers actionable insights to Western readers, be they students, senior executives, or aspiring entrepreneurs.

David Bell, Xinmei Zhang and Yongge Dai Professor, The Wharton School, University of Pennsylvania

Haier is an amazing company, and Zhang Ruimin is an extraordinary leader. Concepts like “micro-business units” and “zero distance to customers” enable this major international corporation to also be a nimble entrepreneurial one poised at the edge of chaos. By offering unique insights, this book allows to Western readers to probe deeply into Haier and its compelling management philosophy.

Kathleen M. Eisenhardt, S. W. Ascherman Professor, Stanford University and Co-author of Simple Rules: How to Thrive in a Complex World

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