Description
An important insight into the success of one of the world’s leading companies.
● Haier is today the world’s largest manufacturer of home applicances.
● This is the first book (in English) to capture the essence of this extraordinary success.
● Haier is one of the most admired companies in the world because of its business and management models.
● Unique and deep insights – in writing this book, the author gained unprecedented access to Haier.
AUTHORS
Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.
Additional information
| Physical | Physical Copy |
|---|---|
| Digital | E-book |
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