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The Haier Model

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Description

Description

An important insight into the success of one of the world’s leading companies.

● Haier is today the world’s largest manufacturer of home applicances.

● This is the first book (in English) to capture the essence of this extraordinary success.

● Haier is one of the most admired companies in the world because of its business and management models.

● Unique and deep insights – in writing this book, the author gained unprecedented access to Haier.


AUTHORS

Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.

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Physical

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Digital

E-book

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