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The Haier Model

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An important insight into the success of one of the world’s leading companies.

Haier is today the world’s largest manufacturer of home appliances.

This is the first book (in English) to capture the essence of this extraordinary success.

Haier is one of the most admired companies in the world because of its business and management models.

Unique and deep insights – in writing this book, the author gained unprecedented access to Haier.


Publisher: LID Publishing

ISBN: 978-1-911498-62-9

FORMAT: 234x156mm

Bookbinding: Hardback

Number of pages: 302pp


Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.


This book fully embodies the author’s dedication and passion, and contains a wealth of management insights. With the longitudinal case study method, Dr. Cao has conducted a very professional interpretation of the Haier model. I sincerely congratulate the publication of this book and thank Dr. Cao for his great effort.

Zhang Ruimin, Chairman and CEO, Haier Group

Haier is not only the global leader in the markets in which it competes and most internationalized of Chinese firms, but also the originator of a revolutionary management philosophy that is at the core of its success. This book offers actionable insights to Western readers, be they students, senior executives, or aspiring entrepreneurs.

David Bell, Xinmei Zhang and Yongge Dai Professor, The Wharton School, University of Pennsylvania

Haier is an amazing company, and Zhang Ruimin is an extraordinary leader. Concepts like “micro-business units” and “zero distance to customers” enable this major international corporation to also be a nimble entrepreneurial one poised at the edge of chaos. By offering unique insights, this book allows to Western readers to probe deeply into Haier and its compelling management philosophy.

Kathleen M. Eisenhardt, S. W. Ascherman Professor, Stanford University and Co-author of Simple Rules: How to Thrive in a Complex World

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