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How to buy a gorilla

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Essential reading for anyone involved in buying, managing or the creation of advertising
‚óŹ HTBAG provides an invaluable roadmap from business problem to advertising agency
‚óŹ Exploration of a new marketing framework, The Monkey House
‚óŹ Both insightful and actionable, this book will ensure brands get what they really need from their agency partner
‚óŹ The ulitmate book for how to strategically source agency services


David is a business and marketing consultant and strategist, specilasing in advertising agency performance management; agency sourcing and selection; marketing process and design and marketing procurement. Before founding Salt Partners in 2009, David had a career in advertising spanning more than two decades.

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