New!

Huawei Stories: Pioneers

Category: Business.

£14.99

Founded in 1987 by a former engineer in China’s People’s Liberation Army (Ren Zhengfei), Huawei Technologies is today the world’s largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei – the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei’s culture and makes it stand out in today’s business world.

Author: Tian Tao

Publisher: LID Publishing

ISBN: 9781911498551

FORMAT: 216×138 mm

Bookbinding: Paperback w/flaps

Number of pages: 288pp

Add to Wishlist

Description

An original insight into the technology beakthroughs of Huawei – one of the world’s leading tech companies.

● Engaging personal stories of individuals (the ‘explorers’) who made the technoogy breakthroughs for Huawei.

● A rare glimpse into the realities of research and development, and how that leads to the creation of a world-class company.

● How commitment and focus on innovation has enabled a company like Huawei to become a giant multinational.

AUTHORS

Tian Tao Is a member of the Huawei International Advisory Board, Co-Director of the Ruihua Institute of Innovation Management (Zhejiang University) and Visiting Fellow at Cambridge Judge Business School.

More Info

Additional information

Physical	Physical Copy
Digital	E-book

Related Products

Quick View

The Other Half

Business, Creativity, Current Affairs, Economy, Innovation, Leadership, Simona Scarpaleggia, Strategy

We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world’s survival. However, inequality among human beings is one of society’s biggest problems.

This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women’s empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.

Author: Simona Scarpaleggia

£12.99 Add to basket

New!

Quick View

The JD.com Story

Business, Leadership, Li Zhigang, Management

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China’s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China’s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com’s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.

Author: Li Zhigang

E-Book Version

£24.99 Add to basket

New!

Quick View

Disruption Denial

Business, David Guillebaud, Leadership, Management

We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives’ brains function and how they are trained.

This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author’s work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.

Author: David Guillebaud

£19.99 Add to basket

Quick View

Powerful, Different, Equal

Analysis, Business, China, Current Affairs, Digital, Economy, Entrepreneurs, Leadership, Management, Peter B. Walker, USA

From Trump’s aggressive rhetoric against China, to the escalating trade war with tit for tat responses, and China’s 2025 initiative that threatens the US global leadership in advanced technologies, tensions between the US and China (the two dominant forces of today’s world) have never been higher.

This book provides a timely analysis of the US-China relationship. Each model is deeply rooted in their respective histories and cultures, with both models highly successful in achieving their main goals and highly resilient over time. It explores the core misconceptions on governance, economic, social and military issues, and the root causes of these misconceptions. If China and US could close the gap by each understanding those differences and their implications, the author argues, they could work together to overcome global issues to the benefit of all.

Author: Peter B. Walker

£19.99 Add to basket

New!

Quick View

The Conscious Effect

Business, Coaching, Entrepreneurs, Human Resources, Leadership, Management, Natasha Wallace, Positive Change, Psychology, Well-being

The Conscious Effect focuses on reconnecting leaders with both their people and themselves. It awakens the awesome potential in organizations through an emotionally intelligent, people-first approach, which places employee and leadership wellbeing at its heart, and helps leaders to become more consciously aware of what's going on within and around them. If leaders take better care of themselves and their people, they will run more socially responsible businesses that can leverage the full potential of their employees. The book weaves together practical knowledge of behavioural science so that leaders understand what to do and why it works. Author: Natasha Wallace ISBN: 978-1-912555-07-9 FORMAT: 216 x 135mm Bookbinding: Paperback Number of pages: 240 pp

£12.99 Add to basket

New!

Quick View

Yoga for Leaders

Business, Stefan Hyttfors

The future of business will be all about “business as unusual”. The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change. Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address the future of rapid change. He weaves together cutting edge technology with ancient Indian philosophy to increase business leaders’ understanding of how everything is becoming interconnected, and how current problems on a macro level and disruptive technologies (as solutions) will change the world. Moreover, he argues that successful management of change can be achieved by managers through a deeper understanding of human emotions.

Author: Stefan Hyttffors

Book Details

Publisher: LID Publishing
ISBN: 978-1-910649-69-5
FORMAT: 216 x 138mm
Bookbinding: Paperback
Number of pages: 356

E-Book Version

£12.99 Add to basket

Quick View

The Prisoner and the Penguin

Business, Giles Lury, Marketing

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

£12.99 Add to basket

New!

Quick View

Fair Talk

Business, Human Resources, Leadership

Employees around the world are deprived of honest objective feedback, and the higher you go in the organisation, the less feedback you are going to get. Researchers confirmed that the less facetime employees have with their managers, the more impact seeking and receiving feedback will have on their performance. Gorbatov and Lane propose a simple, systematic approach to giving fair and honest feedback, in ways that improve performance and prove that, if done properly, feedback simultaneously improves performance while engaging and developing employees. Author: Sergey Gorbatov & Angela Lane ISBN: 978-1-912555-09-3 FORMAT: 216x135mm Bookbinding: Paperback Number of pages: 240

£12.99 Add to basket

Quick View

Brands and Rousers

Business, Leadership, Luis Gallardo, Management, Self Development

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.

Author: Luis Gallardo

£18.99 Add to basket

Quick View

The Art of Shopping

Business, Marketing, Siemon Scamell-Katz

How we shop and why we buy

Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author: Siemon Scamell-Katz

£18.99 Add to basket

Basket

Huawei Stories: Pioneers