Navigation

No products in the cart.

Huawei Stories: Pioneers

Return to Previous Page
Description

Description

An original insight into the technology beakthroughs of Huawei – one of the world’s leading tech companies.

● Engaging personal stories of individuals (the ‘explorers’) who made the technoogy breakthroughs for Huawei.

● A rare glimpse into the realities of research and development, and how that leads to the creation of a world-class company.

● How commitment and focus on innovation has enabled a company like Huawei to become a giant multinational.


AUTHORS

Tian Tao Is a member of the Huawei International Advisory Board, Co-Director of the Ruihua Institute of Innovation Management (Zhejiang University) and Visiting Fellow at Cambridge Judge Business School.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
New! Quick View

Inside the Middle Kingdom

China remains an enigma to many. It is suspended in limbo between media reports and the filtered reality of friends and family visits. This enormous and complex country is either vilified for its shortcomings or praised for its vibrancy, culture and heritage. The truth lies somewhere in between. The stories in this fascinating book unearth the modern-day truths of China, in all its complexity, through the words of those who live there. It is a beguiling series of insights and nuggets of knowledge that will educate, inform and surprise you. In reading these stories, you will gain a deeper appreciation of the country and particularly of the people who have laid the foundation for China's remarkable rise and influence in the world.
Author: Jon Geldart Publisher: LID Publishing ISBN: 978-1-910649-32-9 FORMAT: 198x129 mm Bookbinding: Paperback Number of pages: 256 pp
£9.99 Add to basket
New! Quick View

The Excellence Book

We can all be better in every aspect of our lives. Kevin Duncan (author of the bestselling The Diagrams Book and The Ideas Book) draws together 50 ingenious thoughts and inspirations to improve your attitude, your approach to life and work, the questions you ask, the decisions you make, and even your timing in the things that you do. We are the owners of our success, and the main source of that success is excellence. Practical and highly accessible, this is a life-affirming handbook to help you be the best you can be - whoever and wherever you are.
Author: Kevin Duncan Publisher: LID Publishing ISBN: 978-1-911498-51-3 FORMAT: 180x120 mm Bookbinding: Hardback Number of pages: 128pp
£9.99 Add to basket
The art of shoping Quick View

The Art of Shopping

How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author:  Siemon Scamell-Katz  
£18.99 Add to basket
New! Quick View

The Green Bubble

The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.

Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.

Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.

Author: Per Wimmer

£19.99 Add to basket
New! Quick View

Machiavellian Intelligence

The best way to secure yourself against being 'let go' in the modern economy is to rise to a level within the corporation where you are making the strategic decisions, not bearing the brunt of their consequences. It may be tough at the top, but it's dangerous in the middle -- and the rewards at the top are far greater. Machiavellian Intelligence argues that many intelligent and hard-working professionals with good leadership skills fail to maximize their career potential because of a number of instinctive 'good' habits - things that make them highly effective executives, well-liked and respected by their colleagues, but which are not best designed to take them to the very top of their chosen career.
Author: Jonathan Gifford, Mark Powell Publisher: LID Publishing ISBN: 978-1-911498-50-6 FORMAT: 198 x 129mm Bookbinding: Paperback Number of pages: 192pp
£9.99 Add to basket
New! Quick View

Plus Change

This book melds together the two most critical elements to organizational viability: change and creativity. More than simply a how-to book or a technical tome, +Change provides the working knowledge, strategies and tactics necessary to not only be more creative and more innovative, but also to implement change more effectively. +Change introduces the ICI Formula (Ideas + Change = Innovation). This critical formula for sustainable innovation within an organization allows for systemized ideation, unbiased idea selection, better change management methods and finally, sustainable innovation. This is a book for managers and executives in an era where innovation and change have become key competitive advantages to any company.
Author: Moe Glenner
 
£19.99 Add to basket
New! Quick View

The JD.com Story

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China’s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China’s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia’s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com’s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.
 Author: Li Zhigang 
 
£24.99 Add to basket
New! Quick View

Dedication

In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world’s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. Whilst research and development and the technology that results from it are core drivers of Huawei’s success, the company’s amazing growth is also determined by its human resource strategy. This is based on a “customer-first” attitude, the belief that obtaining opportunities is through hard work and, above all, “a dedication to do the best in anything we do”. How Huawei promotes this dedication amongst its workforce is the subject of this important book. Through original incentive systems, employee ownership and the mentality to act like a boss, Huawei has managed to create a culture of dedication that has become the bedrock of its growth today.
Author: Huang Weiwei
£29.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
Back to top