Huawei Technologies is today the world’s largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational today is based on the company’s research & development prowess. Of its 175,000 employees around the world, 75,000 are engaged in R&D. This book provides extraordinary insight into Huawei’s research, development, and innovation. It contains the stories of the individuals who made the breakthroughs that enabled Huawei to ultimately become a world-class technology company. Their personal stories tell us about the extraordinary perseverance, focus, and thinking required for companies to take innovation to the highest level. One of the cornerstones of Huawei’s global success is its embrace of innovation – this book provides an original perspective on that.
An original insight into the technology breakthroughs of Huawei – one of the world’s leading tech companies.
Engaging personal stories of individuals (the ‘explorers’) who made the technology breakthroughs for Huawei.
A rare glimpse into the realities of research and development, and how that leads to the creation of a world-class company.
How commitment and focus on innovation have enabled a company like Huawei to become a giant multinational.
Publisher: LID Publishing
FORMAT: 216×138 mm
Bookbinding: Paperback w/flaps
Number of pages: 288pp
Tian Tao Is a member of the Huawei International Advisory Board, Co-Director of the Ruihua Institute of Innovation Management (Zhejiang University) and Visiting Fellow at Cambridge Judge Business School.
Why do some states and societies thrive while others do not? What awaits us in the future? Is there a universal model that can guide our success? Vadim Makhov believes there is and that it can be found by means of careful analysis of the past. In this truly big-idea book he presents his ‘lucky clover’ theory in which, when four critical elements – science, society, innovation and wealth – are present, interacting and developing simultaneously, culminate in success.
Having studied hundreds of sources, scrutinised numerous tangled intricacies in world history, and found interesting correlations between various events and phenomena, the author sets out to demonstrate that, through careful analysis of the past, we can find the right path to success.
Author: Vadim Makhov
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from ‘out of towners’ who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital?
The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
‘You never step in the same river twice.’ Our intensely interconnected world never stops evolving. Amid the chaos of intended and unexpected consequences we’re expected to lead a change initiative. We have to learn fast, as its already started.
This highly practical, human and humorous book shows us how to makes complex change attainable – organizational, professional or personal
– whether you have years of experience or are facing your first major challenge. It helps us think about what change is and means, how we prepare for it and what we do to make it successful. It may just be the most readable book about change yet.
China’s economic rise and influence has been one of the most significant developments in the global economy of recent times.
A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.Ren Zhengfei is one such entrepreneur, who has become one of China’s most revered and inspiring business leaders. His company Huawei Technologies, which was founded in 1987, is today a world-leading supplier of telecommunications equipment and mobile phones that employs over 150,000 people around the world. Low profile and known for his down-to-earth nature, Ren
is hugely popular in China. This book tells the story of how he turned Huawei into one of the world’s most recognized business brands and the much admired management philosophy behind
This ground-breaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, argues that by combining curiosity, a bit of skepticism and understanding of current trends we can gain insight into and take advantage of the opportunities that come from new technologies.
This handbook will give you a clear view of technology's impact beyond the hype and a complete toolbox on how to handle the upcoming revolution from a strategic perspective. You will delve into a step-by-step approach on how to analyze technologies, assess business implications and adapt to a new reality. Digitization is only the warmup, and ignorance is not a viable business strategy!
Author: Nicklas Bergman
Today, we live and do business in a world where society gathers knowledge faster than it gathers wisdom. It is a world of continuous revolution and change. Those who manage to find, structure and exploit the power of "Wild Knowledge" - ie, the untamed data, learnings and experiences that flourish in our lives and minds - will come out the winners. In combination, we need to develop our ability to understand and judge which aspects of that knowledge are applicable to business and life in general. This is the so-called "Vicious Wisdom" which will force you to unlearn, to choose an approach of unthinking, in order to reach a deeper understanding, meaning and reason in your quest to find new and different solutions. This book, written by a leading futurist/philosopher, presents a powerful and radical approach to thinking about and solving our future lives and businesses.
China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ma Huateng (Pony Ma) is one such entrepreneur. In 1998, he co-founded Tencent Inc, starting with the company's QQ instant messaging tool that became a huge hit in China. Under Ma's leadership, Tencent has moved into web portals, social networks, multi-player games and e-commerce, making the company today an Internet powerhouse and China's number one brand. Ma himself was hailed by Time magazine in 2014 as one of the world's most influential people. This book examines the rise of Ma and Tencent, known for their truly innovative thinking and approach to technology and business.
Analytics has become a key driver of competitive advantage for organizations, underpinning new waves of productivity, growth, innovation and customer insights. As the availability of data increases, it becomes ever more important that decision makers across companies can fully exploit the potential of analytics to provide effective insights. By expertly linking data and decision making, the author presents a new paradigm which will forge the way into helping develop products and services that cam positively contribute to society. Graham draws on his unique background in military intelligence, strategy consulting and analytics. Presenting research, personal experiences and case studies, in an engaging and practical format.
This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive.
As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.
Author: Felix Staeritz and Sven Jungmann
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