Navigation

No products in the cart.

Huawei Stories: Explorers

Return to Previous Page
Description

Description

An original insight into the technology beakthroughs of Huawei – one of the world’s leading tech companies.

● Engaging personal stories of individuals (the ‘explorers’) who made the technoogy breakthroughs for Huawei.

● A rare glimpse into the realities of research and development, and how that leads to the creation of a world-class company.

●How commitment and focus on innovation has enabled a company like Huawei to become a giant multinational.


AUTHORS

Tian Tao Is a member of the Huawei International Advisory Board, Co-Director of the Ruihua Institute of Innovation Management (Zhejiang University) and Visiting Fellow at Cambridge Judge Business School.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

New! Quick View

The Strengths Workbook

It’s human nature to focus more on our weaknesses because we are programmed to be alert to risks in our environment. We end up focusing on what isn’t working, often overshadowing all the positives. But what if you focused on and played to your strengths instead? When you understand your strengths, you know what will make you fulfilled, happy and successful. It means you can become the best version of yourself as well as being confident about who you are. Most people don’t know their strengths and struggle to know what’s right for them. The Strengths Workbookchanges that with an eight-week programme that you can start anytime. If you want to become more energized and effective in life, work and relationships, this workbook is for you.
Author: Sally Bibb
 
£9.99 Add to basket
New! Quick View

The Business Bullshit Book

If you work in business, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid “reaching out”, or “walk the talk”, or “shifting paradigms”, or “think outside the box”. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this The Business Bullshit Book, aptly described as “the world’s most comprehensive collection” of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak.

Author: Kevin Duncan

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-85-5
  • FORMAT: 180 x 120mm
  • Bookbinding: Hardback
  • Number of pages: 288
E-Book Version
£9.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
Quick View

The Prisoner and the Penguin

The power of a good story has long been recognised.

It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Author: Giles Lury

 
£12.99 Add to basket
New! Quick View

Madison Avenue Manslaughter 3rd Edition

The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers. Author: Michael Farmer ISBN: 978-1-912555-12-3 FORMAT: 216 x 138mm Bookbinding: Paperback Number of pages: 224  
£12.99 Add to basket
New! Quick View

The New Money

In 2017, cryptocurrencies took the world by storm as the currency of the future, with the most popular (Bitcoin) trading at $7,000 and worth a total market cap of nearly $120 billion. But what is cryptocurrency and why is it important to today's investor?
This book provides investors of all levels with an up-to-date insider's view of the world of cryptocurrency and how it enacted the largest redistribution of wealth in history. It explains blockchain, the technology behind cryptocurrency and hailed as the greatest advancement since the invention of the Internet. It provides guidance on investing and trading in cryptocurrency, including ICOs (Initial Coin Offerings). And it examines the future: where cryptocurrencies are likely to be in five years and beyond, and what is really on offer to investors.
Author:  Joe McKenzie Publisher: LID Publishing ISBN: 978-1-912555-25-3 FORMAT: 216 x 138mm Bookbinding: Hardback Number of pages: 256 pp
£16.99 Add to basket
New! Quick View

Yoga for Leaders

The future of business will be all about “business as unusual”. The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change. Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address the future of rapid change. He weaves together cutting edge technology with ancient Indian philosophy to increase business leaders’ understanding of how everything is becoming interconnected, and how current problems on a macro level and disruptive technologies (as solutions) will change the world. Moreover, he argues that successful management of change can be achieved by managers through a deeper understanding of human emotions.

Author: Stefan Hyttffors 

Book Details

  • Publisher: LID Publishing
  • ISBN: 978-1-910649-69-5
  • FORMAT: 216 x 138mm
  • Bookbinding: Paperback
  • Number of pages: 356
E-Book Version
£12.99 Add to basket
Quick View

Brands and Rousers

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become “rousers”) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company’s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today’s turbulent times.  

Author:  Luis Gallardo

 
£18.99 Add to basket
New! Quick View

The Green Bubble

The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.

Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.

Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.

Author: Per Wimmer

£19.99 Add to basket
Quick View

Doing Business in India

India is the fastest-growing trillion dollar economy in the world and poised to be the sixth largest economy in the world, overtaking the UK in 2019. As such, more and more businesses world-wide are looking to do business in this market. However, India’s unique business environment, culture and traditions make it a challenging market for most foreigners.

 Doing Business in Indiais designed to make anyone exploring, starting or already doing business in India better aware of the cultural and business etiquette’s necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies and complexities of doing business in India.

Author:  Jamie Cid & Laurie Baum
£12.99 Add to basket
Back to top