A book that looks back at the first manned mission to land on the Moon, and forward to mankind’s future in space.
● A journalistic approach to the space race of the 60s, and the future of commercial space travel.
● Written by the only college journalist accredited by NASA to cover the 1969 Apollo 11 launch and first landing on the Moon.
● The book shares the excitement, fears, planning, and hard work that led to the first landing on the Moon.
● Engaging writing with original photos.
● While the excitement of the first landing on the Moon was unique, there are many firsts in space to come in the decades ahead.
David Chudwin MD decided to go into medicine instead of journalism, but his Apollo 11 experiences led to a lifelong interest in space exploration. Chudwin has written about Apollo 11 in a variety of media outlets and has spoken about Apollo 11 at schools and at space meetings, including Spacefest. Chudwin was the only teenager to be granted a press pass for the 1969 moon landing.
Chinese companies are globalizing at an unprecedented rate. Haier is the world's largest telecoms equipment manufacturer; Lenovo is the number one PC maker; and others such as Dalian Wanda, Fosun, Shuanghui and Tencent have been regular players in the global M&A scene. This book presents a detailed analysis of current and emerging Chinese multinationals, and the policies, strategies, and ambitions that are driving them today. Written by leading experts in the field, the book provides the most up-to-date insight into a phenomenon that is rapidly changing the global economic and business landscape.
Author: Katherine Xin, Dr. Ding Yuan, Chen Weiru
Publisher: LID Publishing
FORMAT: 234x156 mm
Number of pages: 288
The burgeoning array of literature on ethical behaviour tends to focus on what’s happening at the extremes – either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO.
This book, however, is directed at the middle ground – individuals who want their companies to adopt more ethical and sustainable practices, but don’t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.
Author: Sarah Duncan
Menopause is a fact of every woman’s life. For 75% of women, the symptoms they experience will have a detrimental effect on their ability to work, interact with colleagues and maintain relationships with those they love. It can have a corrosive effect on women’s confidence, social ability and even their sense of self. Moving forward, it is important to create a conversation around menopause and how organizations and individuals can be more empathetic to women at this stage of life.
In this book, Kate explores the best ways to cope with these changes, how to manage new and existing relationships and how to manage your future – all in an accessible and entertaining way.
Author: Kate Usher
China remains an enigma to many. It is suspended in limbo between media reports and the filtered reality of friends and family visits. This enormous and complex country is either vilified for its shortcomings or praised for its vibrancy, culture and heritage. The truth lies somewhere in between. The stories in this fascinating book unearth the modern-day truths of China, in all its complexity, through the words of those who live there. It is a beguiling series of insights and nuggets of knowledge that will educate, inform and surprise you. In reading these stories, you will gain a deeper appreciation of the country and particularly of the people who have laid the foundation for China's remarkable rise and influence in the world.
Author: Jon Geldart
Publisher: LID Publishing
FORMAT: 198x129 mm
Number of pages: 256 pp
The world is exhibiting the urgent need for sustainable change. In his first book, Curt Blattner introduces a new approach fit for the modern workforce which encourages sustainable interactive leadership – placing the dialogue between leaders and teams at the centre of development. Based on his experiences in leading positions of the international retail giant, Nestlé, Blattner shares his stories and the model used to support the globally successful coffee retailer. Blattner draws influence from the Swiss direct democratic governance and non-hierarchical politics and applies them to leadership to sustainably create high-performing teams for the future.
The Heartbeat of Excellence offers a detailed alternative to changing culture for anybody to understand and follow fostering a human process with Emerging Change, creating high performing human relations, and consequently installing change sustainably, the Swiss Way.
Author: Curt Blattner
The Entrepreneurial Myth is a timely challenge to redesign entrepreneurship for the health and wealth of all. Entrepreneurs are deified as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies.
Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate business success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.
Author: Louise Nicolson
: LID Publishing
: 216 x 135mm
Number of pages
: 240 pp
Apple, Starbucks, Zara, McDonald’s – these are some of the brands and companies that are at the forefront of today’s global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy.
This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crisis. Moreover, research shows that for every £100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.
Author: The New Local Economy
We are living in a unique ’geo’ age, where geography is appreciated again. The 21st century encompasses political and economic games where the multipolar world, a new world order and a new value system combine to develop new actors and new industries. Business leaders are focusing more and more on global social issues, putting pressure on international political decisions such as locating the network hubs of creativity and innovation in many aspects of the world economy and culture.
The 21st century is the era of knowledge and creativity where education and innovation are the most important investments. Knowledge is the currency of the future. When drawn with knowledge, the map of the 21st century can be utilized to discover and
understand this new world. This book helps to explain how ‘Geofusion’ provides the opportunities that can give lasting value to the world.
Author: Norbert Csizmadia
Publisher: LID Publishing
Number of pages: 272
The fact is, we are hopelessly addicted to energy. It is the thin glue that holds our civilized world together and life without it would be unthinkable.
Per Wimmer, Owner of Wimmer Financial, Wimmer Family Office and WimmerSpace.com, is releasing his book The Green Bubble this November. The Green Bubble offers an analysis of the current financial bubble being created in the energy sector, by governments subsidizing renewable energy investment. He argues that these investments are not sustainable, and makes a case for investment in gas and, controversially, nuclear power.
Alongside the pressure to reduce greenhouse emissions, there is a challenge to find new, renewable energy sources. Many of the current ideas, Wimmer argues, are politically driven. The book also offers an engaging and intelligent analysis of the different energy issues that the world is facing, and how politics has led us in the wrong direction.
Author: Per Wimmer
In 1862, in the city of Santiago de Cuba, a family-owned business purchased a distillery, producing the first bottle of what would become known as BACARDÍ rum. In the years that followed, Bacardi expanded to become a globally recognized household name, renowned for its premium quality white rum.
The Rise of Bacardi tells the story of the Bacardi company, from its origins in the mid-19th century to its expansion in the early 20th to its international acclaim as the world's leading manufacturer of spirits today. This is the story of a company, but it is also the story of a family who has faced political and societal upheaval, from the Spanish American War to American Prohibition and the Cuban Revolution, and has continued to go from strength to strength over the last 150 years. As a member of the Bacardí family and former employee of the company, Jorge Del Rosal provides a unique insider's point of view in parallel to his own story as the company expanded in the latter half of the 20th century to today.
Author: Jorge Del Rosal
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