Unique stories and insights into life and culture in today’s China
● China is today one of the of the world’s most important countries – this is an insider’s view of the lives and ambitions of its people
● Real-life personal stories and profiles of a range of people that opens your eyes to the real China
● Engagingly written by an author who has worked and travelled extensively in China
Jon Geldart is Executive Director of Market Development at Grant Thornton, one of the world’s leading accountancy groups. He has spent the past five years working in China.
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We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world’s survival. However, inequality among human beings is one of society’s biggest problems.
This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women’s empowerment. Company leaders are used to dealing with radical changes in markets, but there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Halfsets out to change just that.Author: Simona Scarpaleggia
Author: Curt Blattner
It seems that, as a race, we humans love a good story. But stories aren’t just for pure enjoyment - they have long been a powerful tool for teaching.This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable “story-book” that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.
Author: Giles Lury
Author: Kevin Duncan
- Publisher: LID Publishing
- ISBN: 978-1-910649-85-5
- FORMAT: 180 x 120mm
- Bookbinding: Hardback
- Number of pages: 288
Author: Luis Gallardo
A New Solution for the Future of Advertising