Navigation

No products in the cart.

Inspiring Innovation ebook

Return to Previous Page
Description

Description

Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.

● Entertaining and informative stories of how leading brands achieved their success through innovation.

● Each of the stories contains a practical lesson in innovation and marketing.

● A valuable and engaging read for both marketers and non-marketers.

● Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.


AUTHOR

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the Worldand The Prisoner and the Penguin.

More Info

Additional information

Physical

Physical Copy

Digital

E-book

Related Products

New! Quick View

Upgraded

The realm of the “personal” is now increasingly touched by technology – especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings – these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing.
This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses.  Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of “Business-to-Consumer” communication, and begin to adopt the rules of “Business-to-Business” when talking to consumers. Such change of our lives is an explosion of the new – new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.
Author: Andy Law
£12.99 Add to basket
The art of shoping Quick View

The Art of Shopping

How we shop and why we buy
Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever. Author:  Siemon Scamell-Katz  
£18.99 Add to basket
Quick View

Creative 4Cast

A New Solution for the Future of Advertising

This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Author: Emanuele Nenna  
£14.99 Add to basket
Out of stock Quick View

250 Insights: To develop your professional and personal life

This book shares the wisdom and insights from 250 leading LID authors and contributors from around the world. they have been carefully selected to lead the reader on a journey to achieve professional and personal success. Read one insight a day as a daily source of inspiration, or read them all in one sitting to open your mind to new solutions, thoughts, and ideas. This original and engaging book is being published to coincide with LID's 25-year-anniversary celebrations. Author: Contributions from LID authors worldwide Publisher: LID Publishing ISBN: 978-1-911498-70-4 FORMAT: 198x129 mm Bookbinding: Hardback Number of pages: 272
£9.99 Read more
New! Quick View

High Frequency Change

We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this?
Change is like a wave: it has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high frequency change: rapid, smaller waves, each powerful enough to disrupt an industry. This book explains how we can understand high frequency change, what drives it, and how we must respond by changing the way we run our organisations - and our lives.
Author:  Tom Cheesewright Publisher: LID Publishing ISBN: 978-1-912555-22-2 FORMAT: 216 x 138mm Bookbinding: Paperback Number of pages: 224 pp
£12.99 Add to basket
Quick View

The Smart Strategy Book

Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices. In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!). Author: Kevin Duncan Publisher: LID Publishing ISBN: 978-1-911498-85-8 FORMAT: 180x120 mm Bookbinding: Hardback Number of pages: 128
£9.99 Add to basket
New! Quick View

Super Signs

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer. Author:  Sam Hua & Nan Hua Publisher: LID Publishing ISBN: 978-1-912555-18-5 FORMAT: 234x156mm Bookbinding: Hardback Number of pages: 272  
£19.99 Add to basket
New! Quick View

The 2020 Board Paperback Edition

In fast-paced turbulent business markets, company boards need greater agility and will find it necessary to be conscious of innovation and technological progress. They ought to encourage companies to explore and value creativity at all levels, to remove red tape from the company's culture and to stimulate the entrepreneurial spirit.
This book addresses the most pressing changes companies will undergo over the next five years. It illustrates the way directors should behave and how company boards should approach certain issues. The 2020 Board explains that the boards of directors are key to the leadership of a business and in making sure that everything is done ethically and legally in all markets where the company operates.
Author:  Pedro Nueno Publisher: LID Publishing ISBN: 978-1-912555-41-3 FORMAT: 234 x 156mm Bookbinding: Paperback Number of pages: 192 pp
£14.99 Add to basket
New! Quick View

I Was a Teenage Space Reporter

"That's one small step for (a) man, one giant leap for mankind," were the words spoken by Apollo 11 astronaut Neil Armstrong as he stepped off the footpad of the Lunar Module Eagle. This was the first and most famous manned mission to land on the Moon. As a 19-year-old college journalist, author David Chudwin covered the launch from Florida in July 1969. Chudwin was the only journalist with official NASA press credentials representing the college press and had extraordinary access to the astronauts, rocket scientists, launch pads, rockets, and control centers. 2019 will be the 50th anniversary of Apollo 11 -- a time to look back to celebrate that mission, and forward to our future in space. Divided into three parts, this book provides: the author's account of covering the first landing on the Moon in 1969; lessons learned from the Apollo program and their relevance to future space activities; and our future in space including new rockets, space stations, and trips back to the Moon and to Mars. Author: David Chudwin ISBN: 978-0-9991871-2-8 FORMAT: 198x129mm Bookbinding: Paperback Number of pages: 256  
£9.99 Add to basket
New! Quick View

Inspiring Innovation

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing. Author:  Giles Lury Publisher: LID Publishing ISBN: 978-1-912555-05-5 FORMAT: 198x129mm Bookbinding: Paperback w/ Flaps Number of pages: 256  
£12.99 Add to basket
Back to top