Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.
● Entertaining and informative stories of how leading brands achieved their success through innovation.
● Each of the stories contains a practical lesson in innovation and marketing.
● A valuable and engaging read for both marketers and non-marketers.
● Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.
Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the Worldand The Prisoner and the Penguin.