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Inspiring Innovation ebook

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Description

Description

Stories of breakthrough ideas and innovations from the world of marketing and branding –and their lessons.

● Entertaining and informative stories of how leading brands achieved their success through innovation.

● Each of the stories contains a practical lesson in innovation and marketing.

● A valuable and engaging read for both marketers and non-marketers.

● Written by a leading marketing expert and consultant who has worked with several of the world’s leading brands.


AUTHOR

Giles Lury is a leading branding consultant and an executive at The Value Engineers. He is the author of How Coca-Cola Took Over the Worldand The Prisoner and the Penguin.

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